The world is undoubtedly transitioning towards a ‘Web3’ infrastructure, meaning the internet is slowly becoming more decentralized, and users are maintaining greater control over their content. However, this transition also poses unique challenges for new and established businesses – meaning Web3 marketing agencies are set to become increasingly popular in the coming years.

This guide discusses the best Web3 marketing agency in detail, highlighting which firms offer the most effective services before highlighting what can be expected when partnering with one of these agencies.

You may also wish to check out our guide on the best metaverse marketing agencies, which dovetails well with the concepts presented in this article.

Top Web3 Marketing Agencies Reviewed

The best Web3 coins have already become ‘mainstream’ in 2022, with the transition from Web2 seemingly picking up pace. The firms listed above understand this change and have adapted their marketing tactics to suit this new world.

Let’s explore each of these firms individually, covering what they are, what services they offer, and how they can benefit Web3 projects:

1. CryptoPR – Overall Best Web3 Marketing Agency

Leading the way when it comes to the best Web3 marketing agencies is CryptoPR. CryptoPR is a London-based full-suite marketing agency that focuses on the crypto space, working with firms engaged in NFTs and Web3. The company has already partnered with an array of top brands within the space and now boasts more than 100 skilled employees.

As one of the best crypto marketing agencies working with Web3 firms, CryptoPR has already built a stellar reputation within the space. This is evidenced by the campaign launched for Lucky Block, one of the year’s most exciting projects. With CryptoPR’s help, Lucky Block became the fastest crypto ever to hit a $1 billion market cap, raising an impressive $5 million.

CryptoPR has worked with several other exciting projects, including Silks – one of the best NFTs launched in 2022. This Web3 and marketing agency also collaborated with AQRU, an innovative investment platform that allows crypto holders to generate interest on their idle holdings.

One of the main reasons that CryptoPR can deliver consistently solid results is the impressive network of websites with which the agency partners. Many of these websites are ranked first on Google for cryptocurrency and Web3-related terms, providing massive exposure to projects that partner with CryptoPR. Some examples of these websites include InsideBitcoins.com, Cryptonaute.fr, and CISION.

Thanks to CryptoPR’s effective services, the agency has already worked with several leading brands within the Web3 space. These include eToro, Binance, Crypto.com, CoinEx, and PrimeBit. With that in mind, let’s take a closer look at these services:

Press Releases

Marketing in Web3 is constantly evolving, although press releases remain an integral part of raising awareness. CryptoPR’s press release service enables projects to have their content published on a vast selection of leading websites that focus on Web3-based topics. Due to the scale of traffic that these websites generate, this enables projects to raise awareness rapidly within their target demographic.

Advertorials & Features

CryptoPR also offers a similar approach to the best financial PR services agencies, except modifying it for Web3. This includes getting projects listed on the biggest comparison and review sites – many of which have millions of visits daily.

Influencer Marketing

NFTs and Web3 stocks can benefit hugely from influencer marketing, which involves partnering with high-profile names involved in the space to promote a project’s product or service. CryptoPR can arrange Web3 influencer marketing and deliver ‘shilling’ campaigns that can boost awareness of a Web3 project.

International Campaigns

One of CryptoPR’s most appealing features is that, although the firm is London-based, it can handle campaigns worldwide. CryptoPR works with websites in several geo-locations, including the US, Germany, France, South Africa, and Australia.

CryptoPR’s services continue to appeal to new and exciting Web3 projects, the latest being DeFi Coins. With CryptoPR’s help, DeFi Coins was able to raise over $750,000 in funding and gain 1,200 new customers in the first 30 days of launching. CryptoPR was able to help achieve this by placing DeFi Coins’ content on more than 20 major crypto websites, which dramatically increased the hype around the project.

All in all, CryptoPR is undoubtedly our pick for the best Web3 marketing agency, thanks to its valuable services and international reach. Packages start from as little as $5,000, although most of CryptoPR’s clients spend an average of $50,000 per campaign. For those looking to get started with CryptoPR today, here are the steps to take:

• Step 1 – Project Submission: Submit the project through CryptoPR’s contact form, and a team member will get in touch to discuss the project’s specifics.
• Step 2 – PR Distribution: CryptoPR’s network of professional journalists will receive your content and place it on an array of leading websites.
• Step 3 – Guaranteed Coverage: Your content will go live, and your project will benefit from the increased awareness that this visibility brings.

2. Blockwiz – Top Web3 Marketing Firm With Over 200 Partners

Another top Web3 marketing agency to consider is Blockwiz. Blockwiz is a Toronto-based crypto marketing solutions provider that has worked with over 120 leading brands within the space. These include Huobi, OKEx, Delta, Coinsquare, and more.

Blockwiz focuses on data-driven solutions, employing over 70 employees to aid in service provision. This agency offers a full suite of services, including influencer campaigns, social media marketing, content writing, Discord/Telegram growth, and more. Blockwiz has over 200 partners across various channels, enabling the firm to generate over 100 million views on YouTube-based content.

A recent project Blockwiz worked on was with crypto bank Vauld, which saw the company’s organic website traffic surge by over 300x. Blockwiz also has a dedicated blog segment where they provide free information on marketing in Web3. Finally, potential clients can contact Blockwiz by scheduling a free call through their website.

3. Crowdcreate – Respected Web3 PR Agency Offering Custom Campaigns

Another PR agency that combines the worlds of Web3 and marketing is Crowdcreate. Crowdcreate is a California-based marketing agency that has raised over $250 million from more than 500 projects. This agency works exclusively within Web3 and has over eight years of experience in the space.

Crowdcreate has worked with several of the best new cryptocurrency projects, including Solana, The Sandbox, Animoca Brands, and Axie Infinity. This agency’s services are unparalleled, offering NFT marketing, crypto marketing, advisory & strategy, consulting, and more. Crowdcreate’s ‘Web3 marketing’ service is particularly appealing, as the agency offers token offerings, advisory, and community management tactics.

Crowdcreate also offers custom marketing plans, ensuring an option for every business type. Outside of Web3, Crowdcreate also operates in various unrelated industries, including real estate and gaming. Finally, this agency now has a network of hundreds of leading names within the Web3 space and regularly conducts interviews with them through their website.

4. Solulab – Best Web3 Marketing Agency for Large Projects

Solulab describes itself as a ‘solutions provider’, offering an array of services related to the blockchain, metaverse, and Internet of Things (IoT) sectors. Solulab’s team are incredibly experienced and headed up by the Ex-Vice President of Goldman Sachs. Many of Solulab’s services are relevant to Web3 companies, making this the best Web3 marketing agency for larger firms.

These services include full blockchain development, dApp development and crypto wallet creation. Solulab is also experienced in mobile app development, enabling clients to create native apps – and even integrate with wearables. There are also a host of web design services, including Node JS and Python development.

Another great feature Solulab offers is the ability to hire developers directly through the website, offering a more ‘customized’ approach. The full-suite system offered by Solulab has already seen this Web3 agency work with several exciting projects, including Spherium Finance, ZeCash, and Clicktool. Prospective users can get in touch using Solulab’s contact form to receive a quote for their campaign.

5. Single Grain – Approachable Web3 Marketing Firm Offering NFT Services

Single Grain is an award-winning marketing agency with over 12 years of industry experience. The agency strongly focuses on Web3 and offers various services related to the space. Through a strong focus on results, Single Grain has been able to work with several household names, including Amazon, Uber, and Airbnb.

Single Grain offers personalized strategies within the crypto and Web3 niche, working with top firms like Bittrex, Polymath, and Blockgeeks. Influencer marketing, PPC, PRs, and community building are just a few services that Single Grain offers, with various budgets accepted. Single Grain also acts as one of the best NFT marketing agencies, thanks to their tailored campaigns.

Another significant facet of Single Grain’s service is the website’s ‘Learn’ feature, which offers free information related to Web3 marketing. This information is provided through various channels, including blogs, YouTube, and podcasts. Users can even receive a free marketing plan from Single Grain simply by giving some personal information and info about the business.

6. Coinbound – Leading Web3 PR Agency for Influencer Marketing

Coinbound is a Web3 marketing agency that strongly focuses on using tried-and-tested approaches to help projects go viral. One of Coinbound’s primary services is influencer marketing, as this agency has a vast network of popular names within the crypto, blockchain, and NTF sectors. By providing consistently positive results, Coinbound has been able to work with companies like eToro, MetaMask, Nexo, and more.

Coinbound operates across several high-engagement channels, focusing on Twitter, YouTube, and TikTok. This agency has recently won various industry awards, including the prestigious ‘Top Rated ICO Marketing Agencies’ award from Softwareworld.

In terms of Web3 specifically, Coinbound offers services related to SEO, Discord setup/moderation, and blog management – all of which combine to help new and established projects grow. https://www.business2community.com/cryptocurrency/best-crypto-youtube-channelsCoinbound can enable projects to receive attention from their target demographic through partnerships with some of the best crypto YouTube channels. Finally, prospective clients can receive a free consultation by completing the short contact form on the Coinbound website.

7. Lunar Strategy – Innovative Marketing Firm with Free Discovery Call

Lunar Strategy is an innovative marketing agency specializing in Web3, crypto, and DeFi. Each campaign offered by Lunar Strategy is tailored to the project’s unique needs, meaning this agency doesn’t provide any ‘pre-made’ packages. Although Lunar Strategy is based in Lisbon, this Web3 firm offers services for firms in various geo-locations.

Lunar Strategy has worked with some of the best DeFi apps, including Nobility Token and Kounotori. Some of the services offered by Lunar Strategy include paid ads, social media management, influencer marketing, and community building. However, projects can also partner with Lunar Strategy for SEO and landing page optimization services.

Lunar Strategy aims to be hands-on with its clients, and plans work in three-month increments. Moreover, this agency states that they are flexible enough to make adjustments when needed so that each project has the highest chance of success. Finally, Lunar Strategy offers a free 15-minute discovery call with one of their specialists to discuss how they can help before moving on to campaign design.

8. Flexe.io – Best Web3 Marketing Agency with Numerous Case Studies

Rounding off our list of the best Web3 marketing agencies is Flexe.io. Flexe.io is a Dubai-based crypto marketing and PR agency that has worked with over 500 clients since launching four years ago. This agency boasts over 50 marketing experts within the team and was ranked as the number one agency by IcoHolder.com and Moonrate.io.

Flexe.io offers every service a Web3-based company might need, such as community building through Discord and Telegram, traffic increases via paid ads and influencer marketing, and even PRs. This agency also has a suite of services tailored to Asia, focusing on Japan, China, and Korea.

A recent case study from Flexe.io involves their work with MaskEX, which saw the platform generate over 25,000 followers and receive 15.3 million views. The Flexe.io also features an array of positive testimonials from previous clients, all touching on how well their campaigns went. Potential clients can contact Flexe.io through email, Whatsapp, or Telegram – and receive a free crypto influencer guide in the process.

Best Web3 Marketing Firms Comparison

To help prospective clients narrow down which of the firms listed above represents the best Web3 marketing agency for their project, the table below compares all of our top agencies in terms of services offered:

What Services do Web3 Marketing Agencies Offer?

Some of the best ICO cryptos within the Web3 niche have benefitted dramatically from partnering with a marketing agency that can deliver quantifiable results. However, what do these agencies actually do? Detailed below are some of the primary services that Web3 marketing agencies can provide:

Influencer Marketing

Web3 influencer marketing is one of the main ways companies operating within the Web3 space can raise awareness. As the name implies, this approach involves partnering with social media users with a large following. The main channels that agencies use for influencer marketing are Twitter, Instagram, and TikTok.

This approach is helpful because the influencer’s audience is precisely the same audience that the Web3 company will be looking to target. As such, the likelihood of engagement is much higher, providing better results with less wasted time on testing.

Paid Ads

Paid ads are a crucial component in any marketing plan for a Web3 firm due to the increasingly digital nature of promotional activities. These ads can be deployed on various channels, from websites to Facebook, enabling users to learn about upcoming launched or new coin releases.

Partnering with a Web3 marketing agency to launch a paid ad campaign can be highly beneficial, as they will be able to help with elements such as placement, size, channel, and content. Moreover, many agencies will monitor the campaign and make necessary adjustments to improve efficacy.

Press Releases (PRs)

Press releases, commonly referred to as PRs, are a form of written content published on media outlets that inform readers about specific products or services. These PRs can be a great way of engaging readers and can be deployed on high-traffic websites to raise awareness quickly.

Web3 marketing agencies can handle the creation of PR content by employing a network of leading journalists and writers, ensuring the content is informative and engaging. Once the content has been created, these agencies will partner with other websites to host the content, which will help drive traffic to the project in question. 

Community Building

As with the best crypto presales, community building is vital in building awareness (and investment) in a Web3 project. Building an engaged community can be challenging, especially for a brand new project, yet Web3 marketing agencies can help make the process more straightforward.

This may include launching a Discord server or a Telegram channel where people can join and learn more about the project. Social media also plays a crucial role in community building, and these agencies can raise engagement using various tactics, such as giveaways and competitions.

Web Design

Finally, certain Web3 PR agencies may even offer web design services. As expected, these services revolve around creating a website for the project in question, which can be challenging for people without knowledge of web design.

Having a quick website is crucial, as most internet users will click away within seconds if the site doesn’t load up immediately. This is evidenced by an Envisage Digital report, which found an 11% drop in page views for a one-second delay in loading time. Web3 marketing agencies can help with this, ensuring that the website is straightforward and displays the information needed to attract people to the project.

Best Web3 Marketing Agency – Conclusion

To summarize, this guide has taken an in-depth look at the best Web3 marketing agencies available today, highlighting what they are and the services they offer. By partnering with one of these agencies, new (or established) projects can benefit from targeted strategies that help boost awareness and deliver quantifiable results.

As noted earlier, our pick for the best Web3 marketing agency is CryptoPR. This London-based firm has already worked with some huge names in the space, such as Lucky Block, Silks, and AQRU. Moreover, CryptoPR offers services for a wide range of budgets, ensuring this company is accessible to all.