Happy Monday everyone! We hope you had a great weekend.

As always we are helping ease you back into the working week with a round-up of last week’s main event industry news, including any interesting stories and insights that can help you improve yourself, your company, or your events.

Enjoy!

EVENT NEWS

Companies Turn to Pop-Up Events and Stores to Increase Brand Awareness [Entreprenuer]

More and more companies are turning to pop-up events and stores to increase their brand awareness. They are creating these events in areas with high foot traffic, to ensure their brand is seen by a large number of passersby. For more info on putting on a pop-up event, check out the article above.

How to Write an Event Business Plan [Eventbrite Blog]

If you’re planning an event for commercial purposes, you shouldn’t do it without first writing an event business plan.

An event business plan helps you focus on the purpose and goals of the event, illustrate its financial viability and potential, and plan the resources and operating structure required to deliver it.

MARKETING

3 Steps to Grow a Successful Live Chat Program [Hubspot]

If you’re looking to join in the success a lot of companies are seeing in using a live chat program for inbound marketing purposes, check out this guide from Hubspot, teaching you all you need to know about live chat.

TECHNOLOGY

Amazon makes first drone delivery [BBC News]

Retail giant Amazon has made its first commercial delivery using a drone, in the UK. The package arrived safely at its destination in Cambridge, 13 minutes after being ordered.

The drones take off and fly completely autonomously, guided by GPS to their destination and are capable of carrying items weighing up to 2.7kg (5lbs).

PRODUCTIVITY

4 Secrets to Making Deadlines That Stick [Inc.]

With the New Year fast approaching, and with it those New Year’s resolutions, a lot of us will be trying to be more productive and organised. minute. So get yourself prepared early and check out these four secrets to making deadlines that stick.

7 Apps That Can Help You Get a Better Night’s Sleep [Eventbrite Blog]

For events managers, sleep often seems like a luxury – something to be squeezed in around other, more important, tasks. But we all know how important sleep is for our physical and mental health, and many of us worry about the long-term effects of regularly missing out on zzz’s.

So, when time for sleep is at a premium, how do you ensure you make the most of it? There are a plethora of apps on the market that claim to be able to help us get better quality rest. Here we take a look of some of the newest and most novel.

IN OTHER NEWS…

Emoji translator wanted – London firm seeks specialist [BBC News]

Emoji is one of the nation’s fastest-growing languages, and it seems like some of us are using the wrong emojis, or just plain don’t understand what some of them are! And this is why a London firm is seeking an emoji translator, to conduct a study in the use of emojis to explain cross-cultural misunderstandings, compiled into a monthly trends report.