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Happy Monday everyone! We hope you had a great weekend.
As always we are helping ease you back into the working week with a round-up of last week’s main event industry news, including any interesting stories and insights that can help you improve yourself, your company, or your events.
Enjoy!
EVENT NEWS
The Periodic Table of Events [Eventbrite Blog]
As event managers, we all know there’s a lot of chemistry (and maybe just a little bit of magic) that goes into creating amazing events and experiences.
But what elements go into world-class events? Here we bring you the Periodic Table of Events, with 121 separate elements that can be combined in an infinite number of ways to produce unique, exciting experiences. Click above to access a pdf version, or a fully interactive table.
MARKETING
User-Generated Content: The Secret Weapon for Your Next Email Campaign [Kissmetrics]
Looking for ways to raise the conversion of your email campaigns? Try adding user-generated content (UGC). Olapic found that “user-generated content in email sees a 43% increase in click-through rates and a 2-3X conversion rate.” Visualisation and authenticity accelerates consumers’ desires to purchase. Click through above to learn more about UGC and for some great example too.
Empty space is not always wasted space as this article from Hubspot tells us. The key to getting your visitors’ undivided attention is simplicity — and that starts with an effective use of whitespace. Click through above and find out how you can effectively use whitespace to better engage your visitors.
TECHNOLOGY
Battery breakthrough will let phones charge in seconds and last for a week [Telegraph]
Every event managers nightmare is for their phone to die during an event!With the advances in mobile technology, the battery has never been able to keep up but this could be a thing of the past as a breakthrough in battery technology could mean your battery is charged in seconds and lasts for a week.
How Pinterest Uses Machine Learning To Keep Its Users Pinned [Fast Company]
Thanks to recent gains in machine learning, computers are getting skilled at picking out patterns and features in text and images. In this article you’ll find out how Pinterest engineers are leveraging artificial intelligence to keep the website’s 150 million–plus users pinning and sharing.
PRODUCTIVITY
11 mind-blowing psychology findings that explain the baffling choices you make every day [Business Insider]
Disclaimer– After reading this you may start doubting the reasons behind your decisions, we sure did! This is an interesting post on the psychological findings behind your everyday decisions…You’ve been warned!
5 Competitive Research Tools You Can Use to Spy on Rival Events [Eventbrite Blog]
Would you like to know how your competitors are winning attendees and driving ticket sales online? You might be surprised by the amount of information you can gather about rival events using perfectly legal, and often free-to-try, tools.
Utilise these 5 competitive research tools to discover insights such as what keywords rival events are using, your competitors’ ad budgets and how much traffic they’re clocking up.
IN OTHER NEWS…
Cards Against Humanity dig a ‘Holiday Hole’
Whilst parts of the world are throwing money at discounted goods during Black Friday, Cards Against Humanity decided to throw money into digging a ‘money pit’. They asked people to donate money for them to continue digging a hole. As more people throw their money down this metaphoric hole, Cards Against Humanity throws their money into this literal hole. Whether you get it or not, they’ve created the PR stunt they wanted.
