Happy Monday everyone! We hope you had a great weekend.

As always we are helping ease you back into the working week with a round-up of last week’s main event industry news, including any interesting stories and insights that can help you improve yourself, your company, or your events.

Enjoy!

EVENT NEWS

Agencies forecast a rise in event attendance [C&IT]

The MPI Meetings Outlook 2016 Autumn Edition showed that 60% of survey respondents were predicting that attendance at live events would rise over the next year, despite the increase in virtual meetings and live streaming.

MARKETING

Online Marketing and Advertising for Event Managers: A Practical Guide [Eventbrite Blog]

So far, social media and email marketing have helped you attract interested attendees. But in order to reach more people and increase ticket sales, you’ll need to add more marketing channels to your arsenal. In this guide, you’ll learn how search engine marketing, display advertising, and retargeting campaigns can help you promote your event more effectively than traditional methods.

How to Find and Engage Influencers for Your Events [Eventbrite Blog]

With influencer marketing growing in popularity over the last couple of years, you may be looking at using this strategy to raise awareness of your events. In this article, Philip Brown, Head of Influencer Marketing & Brand Advocacy at Come Round, goes through a list of things you should consider,prior to jumping into influencer marketing.

TECHNOLOGY

Premier League begins conducting secret video technology trials [Telegraph]

The Telegraph reported that secret video technology trials have been taking place during Premier League matches this season. The tests involve two video officials, watching live feeds of games and practising how they might intervene were they in communication with the match referee. This technology could herald the advent of live video referrals in English football as early as next season. This could limit incidents involving goals, penalties, red cards and cases of mistaken identity.

Google’s AI is really good at Pictionary [Wired]

We must admit, we took quite a bit of time out fo the day playing Pictionary with Google’s AI! In Quick Draw, you are asked to draw something within 20 seconds, and Google’s AI will attempt to guess what you are drawing. The brilliance is seeing the technology in action, as you see the AI guessing as you are drawing, up until the point it realises what you’ve drawn. Afterwards, you can click on your images and see how the AI guessed what you drew, by comparing it to what other people drew. If you’ve got a couple of hours spare today, have a go!

PRODUCTIVITY

A CEO says everyone should make these 4 changes to improve their careers [Business Insider]

Looking to further your career? Gary Vaynerchuk shares his top tips on what you should really be focusing on if you want to get to the next level professionally.

4 Ways to Maintain a Positive Attitude Even When You’re Stressed [Entrepreneur]

It’s so easy to just put in your headphones, escape from the world of stresses around you, and just get on with your work. However, this will clearly affect your behaviour, as well as how other behave around you. learn how to maintain a positive attitude, even when you’re stressed.

IN OTHER NEWS…

The World Is Ending. McDonald’s Is Changing the Big Mac Recipe [Inc.]

With all the issues impacting the world (Brexit, Trump, remember global warming?) it seems the real issue that has got everyone riled up and close to rioting is the fact that McDonald’s are changing the Big Mac recipe. There are two lessons to take from this: #1 people don’t like change #2 people spend a lot of time worrying over the wrong things.