Happy Monday everyone! We hope you had a great weekend.

As always we are helping ease you back into the working week with a round-up of last week’s main event industry news, including any interesting stories and insights that can help you improve yourself, your company, or your events.

Enjoy!

EVENT NEWS

Twitter’s NFL Live Streaming Debut [Forbes]

Last week saw Twitter streaming an NFL game live for the first time. With a lot of reports stating the fall of users and engaged audiences on the platform, here we see Twitter facing their challenges by targeting new mediums. Could we see a lot more events streamed on Twitter soon? It’s looking that way!

Mayor Khan pledges to protect London’s night clubs from noise complaints and developers [Mayor Watch]

It is no secret that London’s nightlife has been dwindling due to closures of numerous iconic venues. With the recent launch of the night tube, now, more than ever, something has to be done to keep London on the nightlife map of Europe. This is why Sadiq Khan has pledged to protect London’s night clubs from such things as noise complaints and developers. Long live London’s nightlife! (We also recommend you check out How Independent Music Venues Can Protect Themselves Against Anti-noise Legislation.)

MARKETING

Three ways brands can let their audience create their content [Econsultancy]

Creating regular content is no easy task (trust us, we know!) Add to this that a recent study found that 70% of consumers place peer recommendations over professionally written content, and you can see why utilising your audience to create content is of high importance.

7 of the Top Marketing Challenges Marketers Face Today [Hubspot]

With technology advancements, changes in human behaviour, and the constant flux of the economy, you can understand how so many marketers face so many challenges. Hubspot have kindly researched the 7 top challenges facing marketers today and how to solve them.

PRODUCTIVITY

10 Scary Facts About What Sleep Deprivation Does to You [Eventbrite Blog]

We’ve all woken up on a Monday morning, wishing we had just another day off, just to get some more sleep! Reluctantly, we get up and try and face the day, even though we are clearly sleep deprived. You may want to read this article and try and change those sleeping patterns of yours as we reveal 10 scary facts of what sleep deprivation does to you.

How Music Can Make Your Office More (Or Less) Productive [Fast Company]

If you’re looking for a way to make your office more productive, maybe it’s time to turn the radio on? New research conducted by Cornell University has found that employees who listen to happy music are able to cooperate and make group decisions better than employees who work without a background soundtrack. The study also suggests different types of music work best for different tasks, there are even some track suggestions to help you get started.

TECHNOLOGY

Drone racing: the new sport that could go sky high [The Guardian]

Move over Football, NFL, Basketball…there’s a new sport in town that is going to take over the world – drone racing. Deals are being made with such broadcasters as SKY to have the rights to air this growing trending sport. With the increasing adoption of VR technology, this could be the perfect content for virtual reality viewing.

IN OTHER NEWS…

Alistair helps brother over finish line in dramatic World Series finale [BBC Sport]

Winning isn’t everything; sometimes helping a colleague is even more rewarding than winning favour from your boss. This is one of the lessons to take away from seeing Alistair Brownlee help his brother, Jonny, across the finish line, whilst sacrificing his own position. These brothers are trending and getting more publicity than the person who won the race, showing that winning isn’t everything.

What news would you have included? Let us know in the comments!