Happy Monday everyone! We hope you had a great weekend.

As always we are helping ease you back into the working week with a round-up of last week’s main event industry news, including any interesting stories and insights that can help you improve yourself, your company, or your events.

Enjoy!

EVENT NEWS

Major sporting events and digital to fuel global ad spend, predicts Carat [The Drum]

The latest forecasts set by Carat state that the worldwide advertising expenditure for 2016 is set to surpass expectations off the back of the ongoing growth in digital and the abundance of major events such as Euro 2016 and the Rio Olympics.

Second ‘Veggie Pret’ to open in London following successful pop-up trial [Evening Standard]

Pret A Manger is opening their second ‘Veggie Pret’ due to the success of their first store, which started life as a pop-up event. The pop-up was so successful that Pret decided to make it a permanent concept, which has now led to a second store opening in London.

MARKETING

10 devastating digital marketing stats we’ve seen this week [Econsultancy]

Check out some of these very interesting and some surprising stats collated by Econsultancy. We were very interested in the device/conversation stats.

The 10 Best Ways to Promote Your Event Online [Eventbrite Blog]

You’ve put time, thought, and money into organising your event. How much budget is left for your marketing? Luckily, there are plenty of ways to market your event online — either for free, or at a very low cost. To help you reach more fans and sell out your next event, we’ve compiled a list of our 10 favourite ways to promote events online.

PRODUCTIVITY

The Best Time of Day to Do Everything, According to Science (Infographic) [Hubspot]

Hubspot have collected a number of scientific findings into a very handy infographic, showing you the best time of the day to do such things as drink coffee, exercise and have meetings.

How to Make Yourself Write an Entire Blog Article Every Single Day [QuickSprout]

So you heard content marketing is where it’s at, and you’ve started writing your own blog…and now you’ve realised just how much work can go into writing a post! Luckily for you, Neil Patel shares his tips on how to write an article every single day. Sounds daunting? Worry not! With these tips, you’ll be writing every day in no time.

TECHNOLOGY

GITEX 2016 to shine the spotlight on growing wearables market [ITP.net]

According to Frost & Sullivan’s latest report, global wearable shipments will double by 2020. The figures will grow from 90 million in 2016 to over 200 million in 2020. Whilst the report shows the Middle East as one of the highest growth areas, it’s worth keeping an eye out on how wearables could be used at your event.

IN OTHER NEWS…

Amtrak asks woman if she’s still trapped in elevator months later [Mashable]

Imagine being trapped in a lift, contacting the lift manufacturers via Twitter in a state of panic, only to receive a tweet back months later. That’s exactly what happened to Amanda Carpenter! The lesson here, if you have numerous ways a customer can reach you, make sure you are checking them regularly, you never know how time sensitive a query can be!

What news would you have included? Let us know in the comments!