If the way to an event attendees’ heart is through their stomach, then organisers of food and drink events are in luck.

Utilising the right ingredients on social media can leave followers ready to tuck in and purchase those tickets. Here we serve up 6 examples of delicious social posts that you can replicate…

1. The Tasty Hashtag

The Free From Festival, taking place in London next May, is the UK’s first spring food festival dedicated to people with a diet free from gluten, sugar or dairy.

You might imagine a diet this restrictive to be rather dull, but the festival’s social posts set out to bust that misconception.

They’ve adopted the hashtag #TooGoodToBeTrue and use it as they liberally pepper Twitter, Instagram and Facebook with pictures of delicious looking sweet treats.

The event promises to let attendees “indulge in sugar-free chocolate tasting and gluten free desserts” and their feed is full of cakes, chocolates and biscuits – certainly not the type of food you would usually associate with a sugar-free diet. Too good to be true, indeed!

Related: 7 Common social media mistakes EventsProfs make

2. The Appetising Menu

The Bootleg Club is a pop-up cocktail party held in a secret location. While the organisers can’t tempt partygoers with pictures of the venue, they can reveal what’s on the menu.

Posted on Instagram, the stylishly designed, monochrome graphic stands out against the other photographs, while the text proves it’s not only pictures that can get the mouth watering.

The description of the Deep Fried Oreos (biscuit-filled doughnuts with chocolate sauce) is surely enough to get anyone clicking on the ‘buy tickets’ link?

Related: 10 Great examples of beautiful design

3. The Scrumptious Share

It’s not only creating your own content that can whet your attendees’ appetites; you can add value to your event by sharing other people’s too.

Cup North, an independent coffee festival held in Manchester, uses timely and relevant links from a variety of sources to spread its message on Facebook.

This link directs followers to a Huffington Post article written by a barista on bad coffee. Not only does the subject matter wonderfully support its cause, the article has already received hundreds of social media likes, shares and comments, demonstrating its ‘shareability’ and making it a good choice for re-posting.

Related: 5 Best practice examples of a Facebook event page

4. 4. The Juicy Video

When you run events which involve dining and partying in a hot tub, you’re pretty spoilt for choice when it comes for fun social media content…

Who wouldn’t want to buy a ticket and join the party with a splash after watching this brilliant slo-mo video? Soak runs a variety of events in its wood-fired hot tubs, right by the river in Hackney, East London.

Its next event, taking place on October 25, is a Vegan Supper Club – with delicious food served on floating platters right in your hot tub. These guys certainly seem to be enjoying the water!

Related: 6 Great examples of organisers using video to promote events

5. The Succulent Promotion

The Love Wine Festival, taking place in Birmingham next month, decided to capitalise on the mid-week blues by offering its Twitter followers a special #humpday promotion.

Workers looking forward to the weekend were gifted a 10% discount code to be applied to tickets purchased on Eventbrite.

By using the popular #humpday hashtag, the festival could extend its promotion beyond its direct followers, to all other users browsing for a Wednesday motivation boost.

Related: 6 Last-minute event promotion ideas

6. The Yummy Blog

The Greenwich Pantry runs regular ‘Cook & Eat’ sessions where cooks of all abilities can learn about food and acquire new skills.

But signing up to a class isn’t the only way to benefit from the Greenwich Pantry’s culinary experience. The company shares its delicious recipes on its blog, often highlighting how to make healthier at-home versions of popular foods like pizza and chicken nuggets.

The blog helps to spread the Greenwich pantry’s message that cooking – and a better quality diet – can be enjoyed by all. It also gives them lots of original and useful content to share on their social media streams, all while driving users through to their own website. A tasty strategy!

Related: 5 Examples of fantastic event blogs

Conclusion

Organisers running food and drink events can easily get their attendees’ mouths watering by making the most of social media and serving up a healthy portion of photos, videos, blogs, links and more. If you’re not doing it already, it’s time to roll up your sleeves and get cooking!