The world’s largest cryptocurrency exchange, Binance has partnered with Splyt, a “super app enabler,” to bring payment options to the Binance application. Payment options made for Splyt services include cryptocurrency. 

When live, the integration will allow Binance users to pay for ridehailing services, but “also bikesharing, scooters, airport transfers, public transport and even food delivery,” a Splyt spokesperson told Cointelegraph.

A spokesperson at Binance told Cointelegraph that they're "excited to see crypto and blockchain taking on more use cases and real-life applications."

"Over the past year alone, we’ve observed an increase in retail and institutional interest in crypto and its use cases, including as a medium of exchange. Crypto has the potential to empower individuals with greater economic independence."

As per usual, Binance CEO Changpeng Zhao, better known as "CZ," helped to break the news on Twitter:

The news comes as some relief to Binance, which suffered issues related to “stuck transactions” on Bitcoin 

BTC

$17,215

 withdrawals on Monday. The problem was resolved eight hours later.

A Splyt spokesperson told Cointelegraph that it would be the "first partnership in the cryptocurrency space" and faced with perilous price action with Bitcoin sub $25,000, "Splyt is enthusiastic about its development."

“Increasingly, users are turning to their crypto wallets to pay for everyday services. [...] Fully integrating everyday services as an obvious next step for crypto wallets.”

For Binance, it's no secret they're keen to get a foothold in the crypto payments space. The Binance spokesperson told Cointelegraph that "The ability to use crypto as a medium of exchange could also attract more non-crypto and mainstream users to embrace crypto."

For CZ, payments and app integrations are meant to up the omnipresent Binance brand awareness. Since the world has gradually reopened following the depths of the COVI-19 pandemic, CZ has undertaken a world tour, pitching crypto and Binance Pay to countries and investors all around the world.

Related: Binance Australia CEO: Regulations will establish higher standards in crypto

The report says that Binance is already used by 90 million users in over 150 countries worldwide. For Splyt, the partnership opens the door to a broad customer base:

“The other perspective is equally important: mobility and other on-demand services can dramatically increase acceptance and transaction volumes, by being available through crypto platforms, who together have hundreds of millions of users.”

Critically, as companies such as BlockFi, Gemini and most recently, Coinbase report staff reductions, the news is further evidence that Binance is doubling down into the bear market. Another feather to its cap, Binance continues to expand operations and roll out capital expenditure.