Cointelegraph editor-in-chief Kristina Cornèr interviewed Brooks Entwistle, Ripple’s senior vice president for global customer success, at the World Economic Forum at Davos, Switzerland, discussing his time at Ripple, the current “crypto winter” and what market participants should focus on. 

Having worked for prominent firms such as Goldman Sachs and Uber, Entwistle shared that his experience at Ripple has given him the opportunity to explore. Over the past year, the Ripple team has been learning more about the industry to “understand what business models are working” and what can be improved.

Entwistle also shared that the current WEF event in Davos has given him a chance to experience Switzerland while the weather is nice, making it easier to interact with people and make new connections in the industry. “You just hustle from the minute you get here — you hustle nonstop and meet partners and customers and get ideas to do it,” said Entwistle.

Apart from the weather, Entwistle also shared his thoughts on the state of the market:

“This has happened before. It’s going to happen again. And I think for us, we’re building into it. I think it’s an opportunity.”

Entwistle said that Ripple is taking this opportunity to build “around the world.” Moreover, he offered some advice for the blockchain community, telling people not to focus too much on the current markets and instead put their focus elsewhere. “In some ways, a lot of this is noise, and we've got to reduce the noise and focus on the signal,” he said.

Related: WEF 2022, May 23: Latest updates from the Cointelegraph Davos team

Last week, crypto veterans also gave advice to those experiencing a bear market for the first time. The various suggestions included buying Bitcoin 

BTC

$17,244

, managing expectations, lowering expenses and doing nothing.