For those that don’t know, Salesforce AppExchange is the world’s leading enterprise apps marketplace that empowers companies to sell, service, market and engage for the Internet of Customers. With more than 2,600 partner apps and more than 2.8 million customer installs, it is the most comprehensive source of social, mobile and connected cloud apps for business.

The new, free app delivers seamless integration between Eventbrite and Salesforce to help customers track and manage their events with all other marketing and sales activities

EventbriteSync will enable Eventbrite customers to seamlessly connect to their Salesforce accounts, leveraging the power of the industry-leading customer relationship management (CRM) platform directly with their event data. The free app, which will be available globally, will include support in French, German, Italian, Portuguese and Spanish.

“Live events are extremely important in building relationships with customers, partners, and communities, and having a connection between an event management platform and a CRM platform is critical to many businesses and organisations,” said VP of Product for Eventbrite, Laurent Sellier.

“EventbriteSync is a free solution that delivers real value to small-and medium-sized business owners by eliminating tedious data entry, strengthening customer relationships, and enabling them to run their organisations more efficiently with a holistic view of how their events fit in with other marketing and sales activities.”

Eventbrite, which has more than 130 apps available through Eventbrite Spectrum, continues to invest in best-in-class partner integrations that expands the utility of its platform and makes life easier for customers. With EventbriteSync, event organisers can:

• Seamlessly import event data into Salesforce to better track their customers through events and marketing campaigns;

• Effortlessly sync Eventbrite data with Salesforce through real-time, automated and on-demand functionality;

• Optimize the app for their specific business process with custom mapping that allows full control of data between Eventbrite and Salesforce; and

• Transfer information from Salesforce to Eventbrite, to quickly create events associated with marketing campaigns.

“Companies are looking to transform the way they connect with customers, partners and employees to thrive in today’s connected world,” said Ron Huddleston, senior vice president, global AppExchange and partner programs, Salesforce. “By leveraging the power of the Salesforce1 Platform, EventbriteSync provides customers with the proven social, mobile and connected cloud technologies to accelerate business success.”

Built on the Salesforce Customer Success Platform, which brings together groundbreaking cloud apps for sales, service, marketing, community and analytics, EventbriteSync is currently available on the AppExchange at www.appexchange.com.