The theme of sustainable investing in the world of cryptocurrencies is a hotly-debated topic, whether it be long term sustainability of Bitcoin’s security with declining block rewards, or Ethereum’s ability to resist corporate capture.

However, there is a brand new project called IMPT that is using the blockchain to enhance the sustainability of consumer spending, and using carbon credits on-chain to incentivise their users to shop with companies that have high ESG scores.

The importance of carbon offsetting continues to rise

The importance of carbon offsetting has been in the public eye for quite some time, but in the last decade has grown far more significantly.

There are many initiatives and programmes that have been adopted, such as the UK government’s “cycle to work” scheme, in order to try and incentivise individuals to reduce the impact of carbon emissions.

However, very few of these schemes have gained traction, since there are very few projects that have found a way to adequately incentivise their users to change their habits.

The Impact Project incentivises responsible shopping

The Impact Project, with their native IMPT token, hopes to change this by rewarding users of their shopping platform with IMPT tokens as cash back rewards.

When one shops through the IMPT platform, they are eligible to earn back a percentage of their spending in IMPT.

Unlike a lot of ESG investing over the past few years, which has had more of a direct focus on changing the ways that companies behave in order to allow them more easily attract capital, IMPT is a project that is centred around changing the attitudes of individuals, and thus rewarding those companies that do seek to attain high ESG scores.

The IMPT presale is now live

The IMPT presale has now been live for a couple of weeks, and during that time has gone from strength to strength, having now raised over $11m.

The IMPT presale is being conducted in various stages in order to reward early investors, so that those who participate earlier in the presale will be able to acquire tokens at a discount compared to those who participate later on.