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The video gaming giant Animoca Brands has partnered with the global sports marketing agency SportFive, and its subsidiary Be Media to launch digital collectibles for AFF Mitsubishi Electric Cup 2022.
In a November 3 press release, Animoca Brands confirmed its partnership SportFive and Be Media to jointly unleash a new NFT collection on the Onside NFT marketplace. The new NFT collections are the first digital collectibles for ASEAN football.
Animoca Brands And SportFive Integration
SportFive is a multinational sport marketing agency with more than 30 years of proven performance. The marketing platform is renowned for delivering customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence, and innovation.
SportFive strategically and creatively connects brands, rights-holders, media platforms, and fans to create and enable contemporary partnerships in sports. The agency features a global network of more than 1,200 local experts in 15 countries worldwide, active in Football, Handball, Basketball, Ice Hockey, and other Olympics Events.
Under the new partnership, Animoca Brands will leverage SportFive capabilities to develop an Onside NFT collection that will make the ASEAN premier football tournament more lively in the web3 space. While commenting about the new NFTs, Yat Siu, the Executive Chairman of Animoca Brands, remarked:
“I’m very pleased to work with SportFive and the ASEAN Football Federation to deliver an exciting array of digital collectibles. Bringing a deeper level of experience through NFTs and rich digital experiences will allow global football fans to get closer to the game than ever before and create new ways for them to express their passion for the beautiful game.”
Onside NFT Collection
Animoca Brands’ digital collectibles launch on the Polygon-powered Onside NFT marketplace this November. The new NFTs will allow users to acquire digital products as stylized masks or access iconic match moments from the competition.
Moreover, the new Onside NFTs will give holders access to other rewards, such as exclusive on-pitch access, post-game press conferences, and digital games or rewards within the Animoca Brands ecosystem. The AFF Mitsubishi Electric Cup 2022 will start from December 20 to January 16, 2023.
