HGreg, a Quebec-based vehicle superstore with 30 North American locations, will begin accepting cryptocurrency payments for new or preowned vehicles this month. 

The auto dealer, which has locations in Quebec and Florida, is becoming one of the first large automotive groups to accept digital asset payments in its day-to-day operations. The company claims to have sold 500,000 vehicles over the past 25 years and maintains a warehouse in Miami that's stocked with over 1,000 cars.

“A portion of the revenue from sales made in cryptocurrency will be kept in this format by the company,” HGreg said, indicating that it plans to hold digital assets like Bitcoin 

BTC

$22,899

 on its balance sheet.

In terms of accepting crypto payments, the dealership said:

“We’re pleased today to be at the forefront of technology, giving our customers another payment option. We also believe it will be advantageous to keep some of our assets in cryptocurrency.”

The dealership sells a wide variety of used cars, from Hyundais to Lamborghinis. Crypto users can therefore use their funds to buy practical cars in addition to luxury vehicles. HGreg claims to have the largest inventory of vehicles in Canada.

HGreg’s decision to accept cryptocurrency payments comes on the heels of Tesla’s entry into the Bitcoin market. As Cointelegraph reported last month, the electric vehicle maker allocated 7.7% of its gross cash position to Bitcoin. In the process, the company announced it will begin accepting BTC for payment.

While cryptocurrencies remain largely within the domain of investments, payment infrastructure is increasingly integrating digital assets. OLB Group recently enabled crypto payments for thousands of United States merchants, allowing businesses to accept Bitcoin, Ether 

ETH

$1,635

, USD Coin (USDC) and Dai.

A car enthusiast who spent 37 BTC on two used Hondas in 2017 might wish he had waited...