About Photochain

Photochain is a blockchain based, peer-to-peer platform for stock photography. Using blockchain technology, Photochain returns the control over licensing, copyright, and trading back to photographers. Mediated by Smart Contracts, Photochain enables a fairer, more efficient, and secure transaction directly between artists and buyers.

Photochain is created around 4 key pillars:

P2P Marketplace

We want buyers and sellers determine their own terms of sale, so we allow them to trade directly with one another. Using blockchain to remove the need for costly processing, we guarantee photographers to receive 95% of the earnings from their works.

Easy Onboarding

A simple identity verification for all photographers. Unlike with traditional photostocks which require lots of prerequisites, a user can be actively selling work in minutes. The removal of prerequisites further allows the platform to be fully accessible and profitable to hobby, amateur and professional photographers alike.

Digital Copyright Chain

Our decentralized database ensures each uploaded photo is hashed into the blockchain and permanently linked to its owner. This link cannot be changed removed or manipulated in any way. Any further uploaded image is also hashed and compared to the existing DCC for copyright fraud. Additionally due to the permanent link, any misuse of the image outside of paid licenses is easily detectable.

Crypto Economy

We are helping to build a crypto economy, where we have more control over our data. A fairer economy where you are rewarded for your work. We believe photographers deserve fair compensation for their efforts and their creativity.

Photochain gives clear advantages over conventional photo stocks to both kinds of users: contributors and customers. Contributors at Photochain benefit from an extremely low fee - only 5% of the selling price. This opportunity to keep 95% of the final sale price allows contributors to offer their work cheaper, and consequently the market becomes more affordable for customers. This type of fair market not only benefits the users, but should benefit the photography industry as a whole, as the possibility of increased income incentivizes contributors to perform better.

These profound market changes are only made possible by using blockchain technology, Smart Contracts, machine learning and Photochain’s own user community. Most of the processes become automated and decentralized, significantly reducing costs of platform governance. It’s unavoidable that more and more stock photography contributors and customers will prefer to use Photochain.

Features

For more details about our Business Case and the technology behind our platform, please read our whitepaper.

We guarantee 95% of the revenue for each work sold goes to the rightful owner of the work. The photographer does all the hard work, so why should we take the income.

We will payout sellers of photographer in maximum of 10 seconds. This compares very favourably to existing stock photography platforms that can take up to 1 month to process payments. 

  A verification period of less than 10 minutes. Also without the hassle and legal agreements that existing players in the industry expect from you, which can take up to 2 weeks to verify.    You can set your own pricing within the platform for your own works. You know the value of your work, why should you let anyone else decide this.    Copyright protection via our digital copyright chain. Blockchain allows tracking of digital ownership so that all unauthorized use of your photos is immediately detected.   We have innovated in each step of the stockphotography sales chain. The restrictions that incumbents place on their photographers causes many photographers to not want to use them. By creating a seemless and fair platform for trading photography we ensure photographers of all types (beginner, hobby, amateur and professional) can earn a fair income for their works.  

Technical Info

For more details about our Business Case and the technology behind our platform, please read our whitepaper.

 

Photochain DApp Requirements

These are the design requirements for the Photochain DApp. The requirements result from current issues with microstock photography.

  1. Decentralized governing bodies: The Photochain DApp network must be decentralized.
  2. Security: Transactions are intended to be safe and verifiable at all times for both artists and buyers.
  3. Decentralized Storage: Transaction data, as well as all digital works traded on the Photochain DApp, should be stored decentrally and encrypted. Photochain will use the IPFS protocol and the Photochain DB (see chapter 3.9).
  4. Content: The network is intended exclusively for the trade of stock photography. In particular, offensive content such as pornography will not be allowed.
  5. License Terms:  Observance of copyrights must be ensured.


Photochain DApp Architeture

The listed requirements can be realized technically through the DApp on a Blockchain basis. The correct executions of the transactions, as well as the platform’s rules, are realized through the use of Smart Contracts. Requirements 4 and 5 will be realized using computer vision and machine learning algorithms.

Here, we will rely on the Ethereum blockchain when it comes to Photochain, as we are impressed by the platform’s flexibility, reliability and its long-term success. The global support of Ethereum by the Ethereum Alliance implies wide, interdisciplinary industrial acceptance and offers the necessary proof for the platform’s long-term existence.

Photochain Roadmap

 
  • April 2017 - Idea

  • Idea, business case and market research
  • June 2017 - Project evaluation

  • Development of the DApp prototype
  • September 2017 - Strategy & Design

  • Go-Live of the DApp prototype
  • October-November 2017 - Preparation for crowdsale

  • Communication and marketing activities
    Commitment of the Blockchain Community
    Commitment of the photography community
    Legal form
    Advisers and new team members
  • December 2017 - Pre-Sale preparations

  • Private Pre-Sale at special discounts for eraly supporters
  • January 2018 - Private Pre-Sale preparations

  • Private Pre-Sale at special discounts for early supporters
    Enhanced documentation and planning
    New team members
    Community growing
    New partnerships
  • February 2018 - Transition

  • Preparation for Main Sale Event
    Compliance and regulations
    Developing a more comprehensive Photochain DAPP version
  • Q1 2018 - Main Sale event (ICO)

  • Publishing of new collaboration partners

    Regulatory compliance for our Main Sale Event
  • Q2 2018 - Operation

  • Photochain DApp Version 1.0 on the Ethereum
    Mainnet
    Trading of the PHT Tokens at Crypto Exchanges
  • Q3 2018 - Continual improvement

  • Photochain DApp as standalone client on all common operating systems
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