Ephemeral messaging is one of the biggest, most exciting trends in social networking around the world. The major social networks have made it clear that things like face masks, photo filters, chat and connecting with people — friends and new people, alike — are, currently, among the most sought after features in their product lines.

While the big social networks, Facebook, Instagram, Snapchat, WeChat, Twitter, etc., dominate today’s overall share of time spent on social mobile apps, there will continue to be breakout social mobile networks that achieve critical mass and eventual market success.

In order to be prepared for new applications of artificial intelligence & augmented reality inside of mobile chat applications, one must start with a strong, core messaging platform. We built SelfieYo not just to create another chat app, but to create a platform upon which we can experiment and apply new, cutting-edge technologies as fast as we can. Building the core messaging platform has been a critical part of enabling our current potential for future looking augmented reality, AI development and leadership in the mobile ephemeral messaging space.

Unfortunately, the vast majority of individual users that contribute to the success of social apps never realize the value of their content contributions to the success of these new apps.

More specifically, the core content creators, the people that evangelize and share their early experiences with a new app; the influencers who have already honed their ability to reach and influence friends, and, in some cases, large audiences, barely, if ever, get to participate in the market success.

We believe that will change with the application of blockchain-based, in-app tokens that serve as a tracking mechanism on social currency generated via social interaction and attention.

There has been a landslide shift in terms of how content creators have become the major force in digital media influence when contrasted to the older, more centralized approach of celebrity oriented influence media. This is not to diminish the role and reach of celebrity influence, whether in general or when looking at how social networks gain traction. Celebrities serve a powerful function in the brand and media space, but they are no longer necessarily the most influential part of a social flywheel equation at the early stages. Micro-influencers who rarely get to participate in the value component are just as, if not more, important.

The irony of digital ephemeral messaging technology is that the real-world influencers who have the ability to evangelize and train new users are much more likely to be those early adopter, semi-professional, yet fairly prolific content creators who reach a regular, but smaller, highly charged audience that relishes in feeling like they have special insight into the social milieu of the influencer. More specifically, we are talking about influencers with audiences between approximately 100,000 and 2M subscribers/viewers on existing networks.

They have the ability to influence and create sustainable social momentum, but they are increasingly marginalized by the economics of today’s large social platforms.

We believe early influencers can benefit from becoming a part of the SelfieYo content creation ecosystem and the platform benefits by rewarding them with blockchain-based SGT.

These influencer networks have the critical mass to drive meaningful awareness and adoption, yet they are driven by content creators who lack the ability to monetize their command of attention networks as well as the traditional advertising and marketing industry.

These influencers are hungry for ways to up their game. They want to experiment and find ways to participate in the value creation cycle they are instrumental in feeding.

Jump-starting the network effects of a social network at the earliest, most vital stages is where these influencers could stand to gain enormous longterm benefits if they can effectively become part of the value equation.

The holders of SGT, the social currency, will ultimately be tied to the value of the platform.

Enabling users to participate in and dramatically affect the value of creating the network without the enterprise cost of having to build and manage complex technology is the future
distribution of mobile social messaging app value where brands will choose to spend their advertising spend to reach emerging audiences.

SGT distributed and managed on the ERC20 compliant blockchain will be the mechanism of rewarding early content creators whose work contributes to the adoption and success of SelfieYo.

The SGT issuance is the means by which we will provide the resources needed for early stage growth, accelerated development and marketing.

Qualified participants in the SGT issuance will have gotten in on the ground floor of a global ephemeral social network that aims to redistribute the rewards and create a healthy, sustainable ecosystem of token holders, influencers, developers and brand advertisers.