About Universal Reward Protocol

Based of a research program from Ecole Polytechnique (French Leading Engineering School) and UC Berkeley, Universal Reward Protocol leverages blockchain, IoT and AI technologies to transform the way customer loyalty programs and reward ecosystem work.

Universal Reward Protocol is a blockchain-based protocol where retailers can reward shoppers for multiple behaviors like simply visiting the store. By accepting to share their shopping data with the network, a shopper earns reward tokens, while the data is used by retailers to build redemption offers that best suit each customer’s needs. Shoppers can then redeem their tokens through these exclusive and personalized offers.

A dApp like Occi can be used as a Proof-of-Behavior in this Protocol to reward in-store activity using the IoT and AI technology build and installed with some of the largest retailers worldwide.

Shoppers can finally enjoy all the benefits of a fully customized, omni-channel customer universal reward program, portable across all their favorite retailers. All with each customer’s privacy as a priority, and with the full transparency of blockchain technology.

Universal Reward Protocol Roadmap

 

  • 2015

  • Launch of the company.
    Partnership signed with Auchan, one of the world's biggest distribution groups.
    Development of the Occi product.

  • 2016

  • Proof of concept, first Auchan store equipped with IoT sensors.
    Seed funding round from business angels.
    Filed two patents on proprietary algorithms.
    Awarded at the Concours Mondial de l’Innovation (World Innovation Competition) by the French Public Bank of Investment.

  • 2017

  • Solution is market-ready.
    Contract signed with Carrefour, one of the largest hypermarket chains in the world.
    Contract signed with Galeries Lafayette.
    Network is live in more than 100,000 square meters of top retailers stores with 150,000 unique visitors identified each day.
    Design of URP Protocol and its interactions with the Occi dApp.

  • Q1 2018

  • Token development.
    Retail expansion: 750,000 customers identified, more than 500,000 square meters of top retailers space.

  • Q2 2018

  • Token Sale.

  • Q3 2018

  • Development of the Universal Reward Protocol network.
    Integration of the Occi dApp with URP

  • Q4 2018

  • On-boarding of early-adopter retailers and deployment of infrastructure
    Release of the test net

  • Q1 2019

  • Security testing
    Marketing campaign
    Integration of other dApps on the test net.

  • Q2 2019

  • Launch of the Universal Reward Protocol: tokens are used to reward store visits with Occi dApp.

  • Q3 2019

  • Other dApps join the main net protocol to reward other behaviors.

  • Q4 2019

  • International expansion: China, Russia, Europe, North and South America

  • 2020

  • Protocol governance optimization.
    URP global scale-up.
    All facets of shopping behavior can now be rewarded through URP.
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