The events of 2017 around the boom of cryptocurrency projects demonstrated the need to create effective tools for working with a new type of financial transactions that occur through the use of technologies blockchain. Such service as the exchange of cryptocurrency, no doubt has densely entered into the lives of all investors and traders against the backdrop of the exponential growth of bitcoin and the market of altcoins. At the end of 2017 the general market of cryptocurrency, which does not include indicators of major Asian sites, has come close to the US$ 1 trillion. Such an instrument of attracting financing as the ICO is also an object of interest to all start-up projects, as it enables to raise funds, bypassing the need to sell the company’s share to one individual or investor. As a result it leads the company to the need to place its own tokens on the exchange with high liquidity.The example of the Binance company shows that in a short period you can achieve excellent results and become the leader of the sector, through competent marketing and technically quality product.