Brands and Companies do not understand the audience of and the market itself. Efficiency of investments in the Esports market is decreasing. Small teams, beginning streamers and tournaments of local importance do not get access to the budgets of large companies. Main part of the marketing budget of Brands is taken by various intermediaries and agencies. A wide part of the audience doesn't participate in the development of Esports directly. MODERN MARKETING CAMPAIGNS ARE RECOGNIZED AS INEFFECTIVE, EXPENSIVE AND MORALLY OBSOLETE Brands spend up to 17% of sales revenue on marketing. This expense item of Brands is going through agencies and continues steadily growing. One of the goals of EIP is to replace agencies with more personalized and efficient direct marketing, facilitating effective direct interaction between Brands and the audience. Creating of a single EIP platform equipped with artificial intelligence, with using its own calculation tools will allow the following:

● Provide new opportunities for sponsors and partners who will get a vision of the effectiveness of their investments as never before.

● Users (audience) will be able to receive exclusive goods and services from funded companies (exclusive tickets for a tournament from tournament platforms, merchandise from teams and additional opportunities on media platforms), and from sponsors and partners - additional preferential terms for their goods and services.

● Entering the market of a large number of non-endemic partners, who will be able to take advantage of an additional tool for gaining an audience.