Wisconsin-based American Family offers many ways to customize your renters policy, including coverage for valuables, identity fraud and the breakdown of electronic devices. The company draws fewer complaints than expected for a company of its size, and its rates are slightly cheaper than the national average. But American Family renters insurance isn’t available in all states.

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American Family renters insurance star rating
4.5NerdWallet rating 
American Family renters insurance earned 4.5 out of 5 stars for overall performance. NerdWallet’s ratings are determined by our editorial team. The renters insurance scoring formula takes into account policy coverage options and discounts, ease of filing a claim, website transparency, the financial strength of the company, complaint data from the National Association of Insurance Commissioners and more.

Based on these ratings, American Family is among NerdWallet’s Best Renters Insurance Companies for 2023.

State availability
American Family sells renters insurance in 19 states.

American Family renters insurance coverage
Landlords sometimes require tenants to purchase a policy with a minimum amount of renters liability insurance, but otherwise, the coverage you choose is generally up to you. Below are the four types of coverage included in most standard renters policies:

Type of coverage

What it does

Personal property

Covers your clothing, furniture, electronics and other belongings.

Loss of use

Pays for hotel stays, restaurant meals or other expenses if you have to live elsewhere while your home undergoes covered repairs.

Liability

Pays out if you're responsible for injuries to other people or damage to their property.

Medical payments

Covers injuries to other people in your home, regardless of fault.

For more details, see What Does Renters Insurance Cover?

You may be able to add the following types of coverage to your American Family renters policy, depending on where you live:

Jewelry, gemstones, watches and furs coverage. Because coverage for jewelry and other valuable items is limited in a standard policy, you can add this endorsement to make sure your belongings are covered for their full value.

Identity fraud expense coverage. If someone steals your identity, this coverage can help you replace documents, pay legal fees and work through the process of recovery.

Personal injury coverage. This endorsement can pay legal damages if you’re sued for issues such as libel, slander or wrongful entry.

Equipment breakdown coverage. If a computer, TV or other electrical appliance suddenly fails, this insurance would pay to repair or replace it, minus a $500 deductible. (A deductible is the amount of a claim you need to pay.)

Diminishing deductible. When you add this coverage to your policy, American Family will immediately reduce your deductible by $100. Your deductible will continue to drop by $100 each year you go without filing a claim, up to a total reduction of $500.

Pet coverage. If your pet is injured or killed in a disaster covered by your policy, this add-on will pay up to $1,000 of vet or final expenses. (Note that this endorsement is not the same as pet insurance, which generally covers illness or injury from a broader range of causes.)

» MORE: The best cheap renters insurance

American Family renters insurance rates
American Family renters insurance costs $156 a year on average, or $13 a month, according to NerdWallet’s rate analysis. That’s cheaper than the national average of $179 a year.

» MORE: The average cost of renters insurance in every state

Discounts
American Family may offer you a discount for:

Bundling multiple policies.

Having a smart home device.

Signing up for paperless billing or autopay.

Paying your premium in full, upfront.

Having your American Family renters policy for at least a year.

Being between ages 18 and 30 and having parents who are American Family customers.

Discount availability may vary by state.

Consumer complaints
American Family received fewer than the expected number of home insurance complaints to state regulators relative to its size, according to three years’ worth of data from the National Association of Insurance Commissioners. (NAIC home insurance complaints also cover other home policy types, including mobile home, renters and condo insurance.)

Consumer experience
Website: American Family’s comprehensive website features general insurance advice plus plenty of specifics about the company’s policies. You can use the site to get a quote, report and track claims, pay your bill or find an agent.

App: The My AmFam app is similarly useful, allowing you to see policy details, schedule payments, file and track claims, and contact your agent.

Claims: American Family offers several ways to file claims, including online, through the app or by phone at 800-692-6326.

Customer service: For support, you can call 800-692-6326, contact your local agent, send an email through the website or chat with a virtual assistant.

Where American Family stands out
Coverage options. American Family offers several potentially useful add-ons for a renters insurance policy. In particular, the diminishing deductible feature is worth considering if you’re worried about being able to afford your deductible after a claim.

Detailed website. The company includes lots of information about insurance in general and its policies in particular on its website.

Where American Family falls short
Availability. American Family doesn’t sell renters insurance in all 50 states.