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Voya Financial changed its business strategy in 2018 and now sells life insurance only through workplace plans, not directly to individuals.

Formerly known as ING U.S. Inc., the company became Voya Financial in 2014. It offers an array of financial products and services, including universal life insurance, a type of permanent policy.

» MORE: Compare life insurance quotes

More about Voya
Voya sells a range of financial products, including:

Brokerage accounts.

College savings plans.

Employee benefits.

Individual retirement accounts.

Workplace retirement accounts.

» MORE: The best life insurance companies

Life insurance buying guide
Before you start comparing companies, choose the type of life insurance you want, such as term or whole life. Decide which life insurance riders, if any, you want the policy to include. Calculate how much life insurance you need and how long you want the coverage to last. Check that the insurers you’re considering offer the coverage you’re looking for.

When comparing rates, be sure the quotes are for the same amount of coverage over the same period of time. It’s also important to make sure the policy’s medical requirements match your needs. For example, if you want to skip the life insurance medical exam but don’t mind answering health questions, confirm that the application process for each policy you're comparing aligns with that.

Price may not be the biggest driver behind your decision to buy. Look at the number of consumer complaints each company receives, as high numbers can be a red flag about the quality of service.

For more guidance, see our life insurance buying guide.

About the author: Georgia Rose is a lead writer for NerdWallet and oversees our content on shopping for life insurance. Her work has been featured in The New York Times, The Washington Post, The Independent and ABC News. Read more