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Our take
Prudential earns strong loyalty from customers surveyed by Insure.com, with most reporting they would renew their policy with the insurer.
The company also received high marks for customer satisfaction and trustworthiness.
Overall, Prudential ranked fifth in the Insure.com Best Life Insurance Companies ranking and earned 3.4 stars out of 5.
Below is Insure.com’s review of the company. It’s based on third-party metrics and an in-depth survey of insurance customers. Find the full methodology here, including an explanation of our survey scores.
Pros and Cons
- High customer satisfaction
- High renewal rate
- Middle of the road rankings for ease of service
- Customers didn’t score it highly for its policy offerings
How Prudential scores for customer satisfaction
More than 80% of the Prudential’s customers we surveyed gave the company high marks for customer service. That was one of the higher scores among the companies we ranked. State Farm led this category. J.D. Power, in its satisfaction ranking, gave the company a score one point below its average of 774.
| Insurance company | Percent of customers that are satisfied | J.D. Power overall satisfaction score (out of 1,000) |
|---|---|---|
| Prudential | 81% | 773 |
| State Farm | 91% | 839 |
| New York Life | 82% | 775 |
How Prudential scores on ease of service
Customers want a hassle-free insurance experience. When compared to other insurers surveyed, Prudential’s 75% score puts it in the middle of the pack among ranked companies. State Farm led this category.
| Insurance company | Percent of respondents that are satisfied with ease of service |
|---|---|
| Prudential | 75% |
| State Farm | 91% |
| Globe Life | 77% |
How Prudential scores on policy offerings
A wide range of policy offerings makes it easier for customers to get the coverage they need.
The company scored in the bottom half of the companies we ranked in this category, which was led by State Farm.
| Insurance company | Percent of respondents satisfied with the company’s policy offerings |
|---|---|
| Prudential | 77% |
| State Farm | 89% |
| New York Life | 82% |
How trustworthy is Prudential?
Trust is a vital part of the relationship between an insurer and its policyholders.
Almost 80% of the company’s customers we surveyed said it was trustworthy, which was one of the highest scores among the companies we ranked.
| Insurance company | Percent of survey respondents who find the company trustworthy |
|---|---|
| Prudential | 78% |
| State Farm | 86% |
| Northwestern Mutual | 79% |
Do Prudential customers plan to renew?
Happy customers are loyal customers. All of Prudential’s customers plan to stick with the company. It was one of a handful of companies with the highest score in this category.
| Insurance company | Percent of survey respondents who find the company best for renewing a policy |
|---|---|
| Prudential | 100% |
| Mutual of Omaha | 100% |
| AIG | 100% |
Prudential life product details
- Term life insurance
- Various types of permanent life insurance policies, including universal life insurance, indexed universal life insurance, variable universal life insurance, indexed variable universal life insurance
Other services offered
- Health insurance
- Investment services
- Annuities
States where Prudential offers coverage
Company background
Prudential is a Fortune 500 company that provides insurance, retirement and investment products. It is the fourth-largest life insurance company in the U.S., owning 5.59% market share in 2021. The insurer received $10,644,345,943 in premiums last year.
Founded in Newark, New Jersey, in 1875, Prudential has become one of the world’s largest financial services companies, with $1.35 trillion of assets under management.
Prudential focuses on insurance, investment and retirement income.
Resources & Methodology
Sources:
Prudential. “Life Insurance Policies.” Accessed December 2022.
Prudential. “Life insurance for life’s changes.” Accessed December 2022.
Prudential. “Annuity Strategies for Your Retirement Challenges.” Accessed December 2022.
Prudential. “Prudential History.” Accessed December 2022.
Prudential. “Prudential Financial Fact Sheet.” Accessed December 2022.
J.D. Power. “Individual Life Insurance Study.” Accessed December 2022.
