Not getting the results you were hoping for in Google? With these quick and easy tricks you will get it in record time.

Often when we talk about SEO, we tend to talk about deadlines that are too long in time to obtain results, and it is true.

In organic SEO, that is to say, in SEO, the results of the actions carried out are usually seen after a certain period of time.

It is true that if the change is very evident for the better, the effects of an action can be seen in a shorter period of time but, in general, the results are usually seen in the medium and long term.

In fact, it is very common that after performing an SEO audit of a website, seeing the faults and correcting them, the results take time to arrive.

Personally, I have come across cases in which the relevant SEO modifications have been made and the results have not been seen until the sixth month.

Therefore, as they say, SEO is a branch of marketing that requires maturity and time to see its effects.

However, I am aware that most people (including myself) do not have patience/time to lose and want to get results as soon as possible to position our website first in Google.

Therefore, in today's post I am going to show you 6 basic SEO tricks that will improve the positioning of your website as soon as possible.

Let's go for it!

Trick 1: Implement Schema (the more the better) on your website

Structured data using the Schema standard is becoming increasingly important in SEO.

Keep in mind that this is Google's way of knowing the key information about your website with a simple glance at the web code that is implemented.

That is, thanks to the structured data you give Google key information about your website and this makes the search engine save resources when crawling your website which rewards in their search results

Therefore, do not miss this simple opportunity to improve your SEO positioning because implementing structured data is very simple and its benefits are obvious.

Trick 2: Use strategic posts in the home page

Another great trick that you can quickly use to improve the SEO of X sections of your website is to link your posts or main content from the home page.

For example, imagine that you have a post or a key page that you want to position for business reasons and you can't get it to climb in Google rankings.

Well, in that case you will only have to link that page/post from the home page so that this particular page will gain internal authority within your website.

Keep in mind that the home page of your website is usually the most important page of your website since it is the page that receives the most internal and external links.

For this reason, being the strongest page of your entire website, any link coming from the home page will receive a greater strength than the rest.

So if you want to position something specific within your web page, the best thing to do is to create a link from the home page to your internal web page. You will see the results in a few days.

TIP: Study well the links coming from your home page. This is not to link everything from it but to link the most important.

Trick 3: Update all your content

The "freshness" effect in SEO is 100% proven. That is to say, if you update a content, in general, after a few days it will improve its web positioning.

This content update is commonly known in SEO as "freshness" and it is logical that it will improve your web positioning.

What will solve a user's question better: a post that has not been updated for two years or one that has been updated in the last month? That's right, the latter will generally help the user more, or at least Google understands it that way.

Google understands that living, fresh and updated content will offer a better answer to the user's problem and therefore prioritizes in its search results those pages that have been recently updated.

Therefore, if you want to see a quick SEO improvement of your website I recommend you to update all the contents of your portal and you will see the effects of this action in a few days.

You will not have to rewrite everything, just add 2 or 3 new paragraphs to each page for Google to see and detect changes in the portal:

TIP: Don't bother changing the update date, that trick is no longer useful for Google. It will only see new content when it crawls your website with its bots.

Trick 4: Make use of breadcrumbs

Breadcrumbs are one of the least popular SEO elements. However, these breadcrumbs can help improve your SEO quickly.

On the one hand, they will improve the user experience since with breadcrumbs the user will always have a roadmap of where he/she is so as not to get lost and a button to go back in case he/she gets lost.

On the other hand (and as long as your web architecture and URL syntax is correct) the breadcrumbs will help to redistribute the internal link juice or pagerank throughout your website automatically. This is what is really interesting.

With the breadcrumbs you will optimize the internal linking of your web page automatically and you will get all the power or "pagerank" obtained from web pages that link to yours to be distributed throughout your web page in an optimal way.

Therefore, breadcrumbs will maximize all your resources to the maximum without having to get new external links for your website.

Trick 5: Use retargeting in key areas to improve bounce rate

SEO is increasingly dependent on user experience (better known as UX). That is, it is no longer enough that you have links, a perfect SEO Onpage and respond to user intent.

Now you will also have to know how your users behave in order to improve the bounce rate, the number of page views or the interaction of users with your website.

For this reason, the best thing you can do to know your users is to spy on them by using heat maps and similar tools.

With these tools you will know in which part of your web page users abandon you so that before that happens you can send them a pop up to attract them, impact them with an action that renews their interest in your web page, etc.

In this way you will be able to improve user experience metrics.

This can only be done by studying the behavior of your users. Believe me, if you manage to understand them, you will achieve great results in your SEO.

In fact, if you use WordPress it will be as easy as installing a plugin and that's it.

Trick 6: Improve your Above The Fold

Above The Fold" is known as all content that appears at first glance (either on mobile or desktop) without scrolling.

That is, it will be the first thing that the user and Google see when analyzing a web page and therefore it is necessary to show key aspects in it and optimize it with the following tricks:

• Make sure the Above the Fold takes a short time to load. The rest of the website may load later but the Above the Fold should load as soon as possible.
• In the Above the Fold you should include key texts for SEO such as the title or optimized H1 and your main keyword.
• In this Above the Fold, in order not to create rejection to the user, you must show him that you have the solution to your problem by means of persuasive copy and SEO techniques.
• Try to avoid as much as possible that the first thing the user sees in the Abo the Fold is an image (as it happens in blogs) because it takes away space from the text and it is not really good neither for SEO nor for the user.

CONCLUSIONS

As you have seen throughout the post, optimizing part of the SEO of a website is relatively simple if you want to achieve results in a very short space of time.

However, a well done SEO requires many more factors because as I said at the beginning of all SEO is slow.

However, I am sure that if you follow these tricks you will improve your SEO quickly and easily by touching 4 things and in a short period of time.

These 6 tricks will be a good starting point to improve your organic SEO while you improve little by little the global SEO of your site with links, SEO Onpage, WPO, etc.

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