• Pragmata partners with VeChain to develop technologies that can fundamentally disrupt the global economy.
  • VeChain is running a massive advert campaign during the 2022 ATP finals and adds other side attractions.

The Nitto ATP finals kicked off on November 13, and the kickoff signaled the start of a partnership between VeChain and top brands worldwide. Winners in the epic VeFam raffle ticket will get to seek the peak of tennis talent in action.

While VeChain community members continue to enjoy the excitement of the Nitto ATP finals, it is essential to remember that the PoA 2.0 hardfork will commence on November 17 by 8.10 GMT. VeChain is streaming highlights from the ongoing Nitto ATP finals on its official Instagram page.

Some highlights include insights from the VeChain CEO, Sunny Lu, and others not available elsewhere. One major highlight from the event’s second day was the signing of ‘phygital’ tennis balls for winners of the VeBounce by VeChain CEO and ex-tennis superstar, Flavia Pennetta.

Recall that the World of Virtual Art recently hosted a digital collectibles sweepstakes tagged VeBounce. Meanwhile, VeChain covered one of its UFC events: the UFC281 fight between Isreal Adesanya and Alex Pereira.

Hours after the event, crypto enthusiast, Thomas Miceli, tweeted that he is excited at the future of VeChain and its impact on the world.

Furthermore, the VeChain CEO granted an interview during the Nitto ATP finals sharing insights on how VeChain is tackling sustainability, a colossal challenge globally. According to Lu, there are data collection apps already, collecting data such as power consumption, charging time, and gas consumption (in the case of hybrid cars)

The VeChain CEO said the platform plans to use this data to calculate what leads to another value. For instance, how much quality emission reduction each person can save. He added that VeChain would build case by case and ultimately digitalize people’s daily activities.

Then, incentivize or motivate them about their positive behavior and action to reduce their ecological impact. Lu added that it is a powerful and self-reinforcing positive feedback mechanism for individuals and businesses.

He further explained that blockchain is the perfect technology for this purpose. More details of this interview are available on VeChain’s Instagram page here.

VeChain scores new partnership

In a related development, VeChain has scored a new business partnership. The PoA blockchain is now the official blockchain partner for Pragmata institute. The San Marino-based institute will help expand VeChain’s international connections.

On Sunday, crypto enthusiast Renato Grottola tweeted his excitement in seeing VeChain build a trustable phygital bridge one step after another. Grottola added that recent events have proven that trust is the scarcest resource in the blockchain space. He also said it takes time and requires passion to build such trust, and there are no shortcuts.

VeChain foundation’s CTO, Antonio Senatore, agreed with Grottola, adding that trust is not just scarce but even expensive. Nevertheless, the recent positive events surrounding the VeChain network have positively impacted VeChain’s token price (VET). VET is up 0.58 percent in the last 24 hours and trades at $0.0198.