• Interestingly, this latest feature, connecting Ethereum with Google, completely deletes data protection.
• Notably, this development reaffirms Google’s commitment to linking internet users to the world of blockchain-based and Web3 explorations.

As per emerging reports, the new crypto features incorporated on Google will now allow Ethereum wallet addresses to directly track their Ether balances with just the Google search engine. With this development, users won’t have to necessarily go to Etherscan to achieve a similar purpose.

Recall that the Principal of Google Ventures, Han Hua, had, in a Tuesday Twitter post, announced the integration of the new crypto feature into Google. Interestingly, this latest feature, connecting Ethereum with Google, completely deletes data protection.

Google aims to fully link internet users to the world of blockchain-based and Web3 explorations

Notably, this development reaffirms Google’s commitment to linking internet users to the world of blockchain-based and Web3 explorations. Recently, the technology-based company partnered popular crypto exchange, Coinbase. This partnership, as reported, manifested to allow its customers to pay for cloud services with cryptocurrencies. Occasioned by the partnership, Google emerged as the Cloud provider for Coinbase, designing advanced data services for the exchange.

More so, Coinbase intends to bank on Google Cloud to process enormous blockchain data. Further, the crypto exchange aims to explore the analytical tools availed by Google to offer its customers “machine learning-driven crypto insights.” According to the CEO of Google Cloud, Thomas Kurian, the company looks forward to serving booming Web3 customers across the globe. Reflecting on the partnership with Coinbase, Kurian said;

We’re proud Coinbase has chosen Google Cloud as its strategic cloud partner.

The CEO reiterates the commitment of the firm to ensuring that its customers enjoy the full dividends of its services. However, Google plans to begin its implementation in early 2023. Beyond Coinbase, the company also banked on the hype incurred in Ethereum’s merge from Proof-of-Work (PoW) to Proof-of-Stake (PoS).

Reactions trail integration of Ethereum search engine feature

Meanwhile, the latest integration by Google has generated a lot of reactions from members of the community. Vittorio Rivabella, Developer Relations Manager of Web3 development platform Alchemy reacted to the development. Rivabella describes the integration of the Ethereum address search feature as “Bullish.” However, SadPanda.blockchain, the former editor-in-chief at Web3ArtBlog.NFT, gave a different reaction to the development. The editor argued that Google “will sell our blockchain data to advertisers in order to target us via our wallets.”

Markus Thielen, the chief investment officer of the digital asset services platform Matrixport, reflected on Google’s efforts. Thielan, in a statement, said Google’s effort in the web3 space is not surprising.

He commended the efforts, but believes that a mass adoption event for Web3 could manifest “when the iPhone can be used as a crypto wallet.” He added that “If and when this happens, the crypto industry will go from 100 miles an hour to 250 miles in a heartbeat.”