While Google AdSense remains one of the best ways for digital publishers to monetize their content, maximizing that revenue isn’t always easy.

If you feel like your AdSense earnings aren’t where they should be, you might want to look into better paying AdSense niches. Alternatively, you might be interested in AdSense alternatives such as Google AdX.

In this article, we explain the 15 best AdSense niches for publishers and also guide you through how to find the best AdSense niche.

How to Find Profitable Niches for Google AdSense Earnings

Tools such as Google Ads’ Keyword Planner can provide a good idea of the top paying keywords. Additionally, researching leading publishers can provide some insight into profitable niches.

Here are some important things you’ll want to consider when researching profitable niches.

1. Traffic Volume 

Higher traffic volume generally translates into a greater chance for more ad clicks, which means higher earnings. As such, AdSense niches with more visitors are more likely to generate higher earnings. 

You can use keyword research to figure out a niche’s traffic volume. Researching keywords shows how many people search for a certain topic.

There are many free keyword research tools that can provide insight into the search volume of topics of interest.  

2. Cost-Per-Click

Cost-per-click (CPC) is another important metric to consider when looking for profitable niches. 

CPC determines how much an advertiser will pay for ad clicks. Understanding this metric means publishers are able to determine which niches will attract the most lucrative paid ad campaigns. They can then develop content strategies that will maximize their ad revenue.

3. Competition 

A niche with high traffic volume might not always be profitable when there’s a high level of competition. If there are already a large number of established players competing in a niche, it’s likely a hard space to break into it.

You’re better off looking for a niche with high traffic volume and low competition.  

Keyword Planner can help you find keywords with high cost per click (CPC) and low competition. 

15 Best AdSense Niches for Publishers in 2023

1. Insurance

2. Cryptocurrency

3. Health and Fitness

4. Real Estate

5. Digital Marketing

6. Online Learning

7. Automobile

8. Make Money Online

9. Personal Finance

10. Online Banking

11. Legal

12. Travel and Accommodation

13. Blogging

14. Web Development

15. Web Hosting

Profitable monetization of a website requires careful consideration of several contributing factors.

For optimal monetization of their website, publishers need to take a holistic view of the advertising ecosystem to arrive at a clear picture of the effectiveness of a Google AdSense niche. Even websites that attract huge traffic may sometimes generate low AdSense revenue because the website owner may have failed to account for several factors that go into a successful monetizing campaign.

With that in mind, here’s a list of 15 of the most profitable niches for publishers. 

1. Insurance 

Insurance is an industry with high return on investment (ROI) potential. That’s why advertisers are willing to pay more for ads in the insurance niche, making the CPC higher. This in turn makes it one of the highest paying AdSense niches.

High search volumes in the insurance niche are another reason for higher AdSense payouts. According to the Keyword Planner, the keyword “insurance” brings in about 1 million searches per month in the US alone.

This niche has many profitable sub-niches. Some of them are as follows: 

• Life insurance 
• Travel insurance 
• Auto insurance 
• Home insurance 
• Business insurance 
• Health insurance 

Here are some of the highest paying keywords for the insurance niche according to Keyword Planner:

Source: Keyword Planner

2. Cryptocurrency

As financial transactions move online, there has been a huge spike of consumer interest in cryptocurrencies.

Thanks to constant news coverage, and frequent release of web 3.0 apps and software, cryptocurrency has emerged as one of the most talked about niches in recent years. That this niche is capable of driving large volumes of traffic in a short span of time is evident from the sheer number of cryptocurrency, blockchain and NFT-based content portals.

Some cryptocurrency sub-niches are as follows: 

• Crypto companies 
• Crypto investment
• Cointracker 
• Cryptocurrency trading 

Below is a list of some of the highest paying keywords for cryptocurrency:

Source: Keyword Planner

3. Health and Fitness

About 7% of daily Google searches were health-related, the search giant revealed in 2019. If you’re looking for one of the most profitable Google AdSense niches, you may want to consider the health and fitness segment.

However, you have to be very careful about publishing health-related content because of the seriousness of the topic. Google classifies a lot of content in the health and fitness niche as Your Money Or Your Life (YMYL), with high Page Quality rating standards.

This means content in this niche that does not meet Google’s standards could be penalized. On the other hand, good quality content is likely to attract ad revenue. 

Here are the most profitable sub-niches of the health and fitness niche:

• Youfit
• Corporate fitness
• Fitness professionals
• Health and fitness websites
• Physical trainers
• Physical fitness  

Here’s the list of a few of the highest paying keywords for health in the US:

Source: Keyword Planner

4. Real Estate

Real estate is a highly competitive and dynamic niche that requires careful navigation, as it evolves quickly and readers expect a high level of granular detail about the subject matter that can sometimes be hard for smaller publishers to provide. If you’re new to this sector, try out high-paying keywords with low competition.  

Some profitable sub-niches of the real estate niche are as follows: 

• Kvcore
• Realtor
• Real estate agent 
• Property Agent 
• Buy homes    

Here’s the list of a few highest paying keywords of the real estate niche:

Source: Keyword Planner

5. Digital Marketing 

Digital marketing and advertising are two of the fastest growing industries today. As more businesses move online, they need to find more efficient ways to advertise their goods and services online.

Keywords for the digital marketing and advertising niche attract businesses as well as learners looking for career opportunities. That’s why advertisers don’t mind paying top dollar for a single click in this highly profitable niche.

A few sub-niches of digital marketing are as follows:

• Search engine optimization (SEO)
• Internet marketing 
• Google Ads marketing 
• Digital media 
• PPC agency 

Here are some of the highest paying digital marketing keywords:

Source: Keyword Planner

6. Online Learning

The last few years have seen a paradigm shift towards virtual learning. As more and more students engage in virtual learning, advertisers in this niche are willing to pay a sizable amount for ad clicks.

The online education niche is a profitable AdSense niche with a relatively low barrier to entry for smaller publishers. 

Some online learning sub-niches include: 

• Distance learning 
• Online schools
• Online classes
• Online ed 
• Virtual schools 

The highest paying keywords for this space:

Source: Keyword Planner 

7. Automobile

The automotive industry is made up of a diverse group of businesses engaged in the design, development, production, marketing, and sale of automobiles.

As it’s a large industry, automobile companies invest billions in advertising annually. This makes the automobile niche one of the most profitable for publishers. Users typically search for information both about automobiles and accessories such as auto insurance online, giving publishers a wide range of topics to work with. 

Some of the sub-niches of the automobile niche are as follows

• Car brands
• Vintage car
• German cars
• American cars 
• Top car brands

Here are the top paying keywords for the niche:

Source: Keyword Planner

8. Make Money Online 

With the internet economy thriving, more people are making money online, and more people want to follow suit. With this, the make-money-online niche is not only gaining more traction but also attracting advertisers. There’s competition between advertisers looking to sell their services and courses to people looking to make money online. 

Make-money-online sub-niches include:

• Make money from home
• Online earning
• Paid surveys 
• Survey sites
• Get paid online

Top-paying keywords of this niche include:

Source: Keyword Planner

9. Personal Finance

Personal finance covers a broad range of topics that help people manage their finances. It covers topics such as investing, managing money, living within your means, budgeting, and more. It’s a high ROI industry, and therefore, advertisers won’t mind paying extra for clicks on their ads. It needs to be noted, however, that as with the health and fitness niche, finance also falls under Google’s YMYL categorization for website content.

This means that content produced in this niche needs to meet Google’s rigorous quality standards to rank.

Sub-niches of personal finance are:

• Finance advisor 
• Money manager 
• Budgeting 
• Finance coach 
• Financial plans

Top-paying keywords in the personal finance niche are:

Source: Keyword Planner

10. Online Banking

Online banking is more secure and less troublesome when compared to the physical alternative. That’s why people have come to prefer making banking transactions online. 

The online banking space is competitive, however, and publishers need to be prepared to explore the niche fully if they hope to be able to successfully enter the niche.   

Sub-niches of the online banking niche include

• Mobile banking 
• Virtual cards
• Online banking apps
• Online payment solutions 
• Digital banking

The niche’s top-paying keywords include:

Source: Keyword Planner

11. Legal 

Law and legal services is another high-paying niche where advertisers are willing to pay more for each click. It is a competitive sector because most legal services generate a significant amount of revenue.

Moreover, people are increasingly turning to online content first to find legal practitioners or answers to legal questions.

Legal sub-niches include:

• Family law 
• Business law 
• Criminal law
• Aviation law 
• Corporate law

Top-paying keywords are:

Source: Keyword Planner

12. Travel and Accommodation

Travel and accommodation service providers are looking to convert information seekers to paying customers.

Hotel booking, travel packages, shopping for adventure gear, flight booking, etc. are all services that are rapidly moving online. That's why travel and accommodation ads usually have a high CPC.

As of 2022, the hospitality industry appears to be recovering well after the global economic shutdown in 2020. With people resuming international travel, major players within the travel industry are once again loosening their purse strings to spend on advertising.  

Travel and accommodation sub-niches include:

• Business travel
• Hotel reservation
• Flight booking
• Vacation 
• Travel

Top-paying travel and accommodation keywords include:

Source: Keyword Planner

13. Blogging 

Blogging has come a long way from its humble origins. With more people looking for answers on the internet, blogging has become both a source of primary income for individuals as well as a major marketing tool for businesses.

With an increasing number of people wanting to succeed in the space, it has created new opportunities for publishers to teach how to blog successfully.

Blogging sub-niches include:  

• Travel blogging
• Fashion blogging
• Food blogging
• Guest blogging
• Wordpress blogging

Top-paying keywords for Blogging niche include:

Source: Keyword Planner

14. Web Development

The web development industry is growing fast, with the niche becoming more popular among advertisers.

Every month, millions of people search for web development solutions online, bringing with them a golden opportunity for publishers to attract traffic.

Web development is also a lucrative niche because of the breadth of its scope. It is more than just building websites—incorporating domains such as security, user experience, third-party integrations, etc. This makes it one of the highest-paying AdSense niches. 

Web development sub-niches include: 

• Front end development
• Full stack development
• Ruby on rails development
• Web programming
• Python development

Top-paying keywords for web development include:

Source: Keyword Planner

15. Web Hosting

Web hosting is a large industry and is expected to reach $183 billion by 2027. Web hosting giants spend heavily on advertising every year since there are already almost 200 million active websites in the world and the number is growing.

Web hosting sub-niches are: 

• Go daddy web hosting
• Bluehost web hosting
• Hostgator web hosting
• Dedicated hosting
• Wordpress hosting

Top-paying web development keywords include:

Source: Keyword Planner

Final Thoughts

There are several profitable AdSense niches to discover and it’s not always necessary to find just those niches with the greatest traffic volume or highest CPC rate to improve AdSense revenue.

What you publish might also heavily impact how much you earn. If you’re creating content simply for the sake of publishing, rather than providing your audience with value, then you’re at risk of losing traffic.

In other words, focusing on the best niche for AdSense should not divert you from your core task of creating content that solves user’s problems.

Even if you attract traffic through AdSense arbitrage, your visitors may bounce away within seconds. Therefore, you’ll want to spend some time and effort on publishing great content. 

While there are many profitable AdSense niches, just finding the correct niche is not enough to improve revenue. You’ll need to consider the niche’s potential ROI as well as how much competition there is for high CPC keywords and plan accordingly. 

If you’re making more than $2,000 in monthly ad revenue, contact us today to learn more about how Publift can help increase your ad revenue and best optimize the ad space available on your website or app.

FAQs 

How to Increase CPC in Google AdSense

You can increase CPC in Google AdSense by targeting long-tail keywords, enabling placement of targeted ads, enabling interest-based ads, targeting traffic from high-paying countries, enabling image ads, enabling highly paid ad types, and more.   

How Much Does AdSense Pay Per 1,000 Views?

On average, AdSense pays between $8 and $20 for 1,000 views. However, the total earnings depend on several factors, such as the website’s content and traffic, user location, and how you set up ads in Google AdSense.

How Much Does Google AdSense Pay Per Click?

Whenever someone clicks on a display ad, you receive 68% of what Google charges advertisers. For search ads, this figure drops to 51%.