Save time and money with Eventbrite Boost

If you’re an event creator who thinks about how to promote events, you’ve probably heard of Facebook Ads Manager. You’ve also heard that advertising on Facebook might be easier said than done. Even if digital marketing is your full-time gig, Ads Manager has a reputation for being complicated and time-consuming. If you’re an event creator wearing many hats, you could easily go down an Ads Manager wormhole, only to reduce the effectiveness of your campaigns.

Meet Eventbrite Boost. It’s the only marketing platform built specifically for event creators that works with Facebook Ads to save you time and money, ensuring your most optimised marketing experience. Scale your advertising efforts and make life easier, not harder. Here’s what you get with Eventbrite Boost’s toolbox for Facebook & Instagram Ads:

Easier Campaign Setup

Our strategy templates make it simpler to run a high-performing ad campaign for your event in no time. Based on your objective, Eventbrite Boost will automatically tailor the campaign creation process to your needs.

Without Eventbrite Boost, a single ad campaign on Ads Manager can take up to 50 minutes to complete. With Eventbrite Boost, the average ad campaign is created in under 10 minutes.

Audience Targeting

Based on your objective and data, Eventbrite Boost will automatically create the best targeting audiences for your ad campaign, increasing your chances of success and driving conversions. Advertise to past attendees or find new audiences that look similar to those that have purchased from you in the past with a click of a button and put your events in front of thousands of new people likely to attend.  

Creative A/B Testing

Instead of trying to figure out which combinations of images and text are most persuasive, Eventbrite Boost creates ads with every possible combination of creatives. As soon as we see which ads are performing best, we’ll put your money on the proven winners (and take the dollars out of the ads that are lagging). From the Newsfeed to Stories placement, rest easy knowing that your marketing dollars are being spent on what’s performing best at all times. On Ads Manager, you have to manually create your ads and monitor them constantly to try to determine which variables (i.e., copy, creative, etc.) are moving the needle. 

“I was desperately looking for solutions to ease that burden of running so many ads for so many different events.” — Learn how Eliot Goodwin, Founder of American Outdoor School, promotes 500+ events with Boost. Read it here. 

Automated Budget Optimisation

Set it and forget it. Once your campaign is live, Eventbrite Boost monitors your campaign’s performance around the clock. Our system shifts spending to target audiences where conversions are happening so you’re never wasting money on poorly performing ads. This will maximise your ad spend and take your marketing dollars even further. On Ads Manager, you have to manually adjust your budget – often without any indicator of how that budget is performing. 

Clear, Readable Reporting

Better understand how your campaigns are performing without analysing hundreds of rows of data. Eventbrite Boost’s interface is straightforward, showcasing only the numbers that matter to you most.

Personalised campaign recommendations for event marketing

Running the right kind of ad campaign at the right time can make or break your marketing dollars. Eventbrite Boost uses insights from your events and others to recommend the right campaign at the right time.

Creating events should be your focus, not cracking the Ads Manager code. With Eventbrite Boost, your digital marketing strategy just got simpler.