Tourist attraction sign refers to guiding the route for visitors, indicating the location of scenic spots, and sometimes starting with safety warnings, such as some warm reminders and warning signs. On the one hand, the logo of the scenic spot conveys the culture of the scenic spot, lets tourists understand the history and culture of the scenic spot, and plays a propaganda role; On the other hand, it also plays a guiding role, guiding tourists to where the scenic spot is, or where the rest area is, and where the place to eat is, which facilitates a lot of tourists and saves a lot of time.

The scenic area sign system generally includes the scenic area overview map sign, landscape name sign, scenic spot description sign, safety warning sign, warm reminder card, direction guide card, scenic spot publicity card, etc. These scenic area sign cards are important service infrastructure system in scenic areas.

In recent years, due to the rapid development of tourism, major tourist attractions have taken the scenic spot sign system as the most important supporting service facilities, because it is related to the management of a scenic spot. However, at present, the identification system in most scenic spots of our country is very imperfect, and no one is managed, resulting in many scenic spots identification cards are blurred, the above text also mostly corroded away, has no meaning.

At present, there are mainly three problems:

First, the logo is not fully set, the placement is inappropriate, some signs are too close, and some signs are too far away.

Second, the logo text is not standardized, the content is not accurate, the contrast between Chinese and English text is not perfect, there is no international universal graphic logo, because now many foreigners also come to China to travel, some foreigners know the Chinese is not a lot, so the production of scenic spot signs must have English and Chinese comparison, in line with international general principles.

Third, the logo design and production is not beautiful, no characteristics, so that tourists have no feeling after seeing, should set up some personalized scenic spot signs, in line with the cultural characteristics of the scenic spot, so as to attract a large number of tourists to visit.

Due to the existence of these problems, these scenic signs not only do not play the role of guidance and publicity, but also sometimes affect the beauty of the scenic spot or hinder the line of sight of tourists.

Therefore, for the existing problems of some scenic spots, the relevant management departments should pay enough attention to make the scenic spot identification system get a sound and optimization through continuous development.

Tourist attraction sign https://www.zg-sign.com/Scenic-Area-Signage/