IMARC Group, a leading market research company, has recently released a report titled “Air Freshener Market Report by Product Type (Sprays/Aerosols, Electric Air Fresheners, Gel Air Fresheners, Candle Air Fresheners, and Others), Application (Residential, Corporate, Cars, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Pharmacies, and Others), and Region 2024-2032”. The study provides a detailed analysis of the industry, including the global air freshener market share, trends, size, and industry growth forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

The global air freshener market size reached US$ 13.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 17.2 Billion by 2032, exhibiting a growth rate (CAGR) of 3.1% during 2024-2032.

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Global Air Freshener Market Trends:

Continuous innovation in fragrance delivery systems, such as smart air fresheners and scent diffusers, which are attracting tech-savvy consumers, are propelling the market growth. Additionally, the introduction of a wide range of scents and formats, such as sprays, gels, candles, and plug-ins, which cater to diverse consumer preferences, is contributing to the market growth. Besides this, the growing urbanization, resulting in the heightened demand for products that improve the living environment, such as air fresheners, is strengthening the market growth.

Furthermore, the significant growth of e-commerce and specialty stores, which are making air fresheners more accessible to a broader audience, is accelerating the market growth.

Factors Affecting the Growth of the Air Freshener Industry:

·         Rising Consumer Awareness of Indoor Air Quality:

The increasing awareness of indoor air quality (IAQ) and its impact on health is a significant driver of the air freshener market. As people spend more time indoors the focus on maintaining a healthy indoor environment has intensified. Poor IAQ is linked to various health issues, including respiratory problems, allergies, and other chronic conditions. Consumers are becoming more educated about these risks and are seeking products that not only mask odors but also contribute to a healthier living space. This shift in consumer behavior is pushing manufacturers to innovate and offer air fresheners with added benefits, such as air purifying properties, anti-bacterial components, and even allergen neutralizers.

Additionally, the growing awareness around the presence of volatile organic compounds (VOCs) in traditional air fresheners, which is steering demand toward more natural and non-toxic alternatives, is boosting the market growth.

·         Growing Demand for Natural and Organic Products:

The rising consumer preference for natural and organic products is a major factor driving the growth of the air freshener market. As people become more conscious of the ingredients in the products they use, there is a noticeable shift away from synthetic air fresheners, which often contain harmful chemicals like phthalates and formaldehyde. Consumers are gravitating toward air fresheners made from natural ingredients, such as essential oils, plant extracts, and organic compounds, which are perceived to be safer for both health and the environment. This trend is further fueled by the broader consumer movement towards sustainability and eco-friendliness, where buyers are increasingly concerned about the environmental impact of their purchases.

·         Increasing Disposable Income:

The growth in disposable income is significantly boosting the air freshener market. As consumers have more disposable income, they are more likely to spend on non-essential yet desirable products that enhance their living environment. Air fresheners, which might have been considered a luxury item in the past, are now becoming commonplace in households across different income brackets. This increase in spending power allows consumers to explore and purchase premium air fresheners, including those with sophisticated fragrance profiles, longer-lasting effects, and added benefits such as air purification.

Additionally, higher disposable incomes also lead to greater consumer interest in maintaining a pleasant and welcoming home environment, further driving the demand for air fresheners.

Air Freshener Market Report Segmentation:

By Product Type:

·         Sprays/Aerosols

·         Electric Air Fresheners

·         Gel Air Fresheners

·         Candle Air Fresheners

·         Others

Sprays/aerosols hold the majority of the market share, owing to their ease of use, instant results, and widespread availability, making them the most popular choice among consumers.

By Application:

·         Residential

·         Corporate

·         Cars

·         Others

Residential accounted for the largest market share due to the frequent use of air fresheners in homes to maintain a pleasant living environment.

By Distribution Channel:

·         Supermarkets and Hypermarkets

·         Convenience Stores

·         Specialty Stores

·         Pharmacies

·         Others

Supermarkets and hypermarkets represented the largest segment as they offer a wide variety of air fresheners and provide consumers with the convenience of purchasing them during routine grocery shopping.

Regional Insights:

·         North America

·         Asia-Pacific

·         Europe

·         Latin America

·         Middle East and Africa

Europe's dominance in the market is attributed to the strong demand for air fresheners, driven by high consumer awareness and preference for premium and eco-friendly products.

Competitive Landscape with Key Players:

The competitive landscape of the air freshener market size has been studied in the report with the detailed profiles of the key players operating in the market.

Some of These Key Players Include:

·         California Scents (Energizer Holdings Inc)

·         Church & Dwight Inc.

·         Farcent Enterprise Co. Ltd.

·         Godrej Consumer Products Limited (The Godrej Group)

·         Henkel AG & Co. KGaA

·         Kobayashi Pharmaceutical Co. Ltd.

·         Newell Brands

·         Procter & Gamble

·         Reckitt Benckiser Group plc.

·         S. C. Johnson & Son Inc.

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Key Highlights of the Report:

·         Market Performance (2018-2023)

·         Market Outlook (2024-2032)

·         Market Trends

·         Market Drivers and Success Factors

·         Impact of COVID-19

·         Value Chain Analysis

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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