According to MarkNtel Advisors study the Middle East & Africa Digital Out-of-Home Advertising market is projected to grow at a CAGR of around 23% during the forecast period, i.e., 2023-28.

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Key Findings of the Study: Middle East & Africa Digital Out-of-Home Advertising market

The Gulf countries have been popular among tourists from the historical period, due to which the brands have been using digital out-of-home (DOOH) advertising to promote their services & brands. For instance:

• According to Qatar Tourism Authority, the number of travelers in Qatar increased by 5% from 2020 to 2021. Thus, stating that there is a positive surge in tourism in the country.

Additionally, DOOH advertising promotes tourist destinations, and the government has been promoting modernization & digitalization of all transportation systems to enhance tourist services. Digital screens have been installed across various platforms, such as airports & bus stations as part of this effort. Moreover, the government developed a fund of around USD4 billion in 2020 to develop the tourism industry. The promotion of a modern & exotic lifestyle in countries like Dubai & the UAE for tourism has been one of the major reasons for the demand for DOOH advertising equipped with the latest techniques like machine learning & artificial intelligence.

As a result, the demand for DOOH advertising is expected to escalate in the coming years due to the increasing tourism, government initiatives to promote tourism & transportation infrastructure, as well the promotion of luxurious lifestyles by the Gulf Countries.

For more detailed information about the Middle East & Africa Digital Out-of-Home Advertising market report, click here – https://www.marknteladvisors.com/research-library/middle-east-and-africa-digital-out-of-home-advertising-market.html

Scope of the Report and Middle East & Africa Digital Out-of-Home Advertising Market Segmentation:

By Type

• Billboards/LED Screens
• Street Furniture (ATM Kiosks, Pedestrian panels, Mall Ad Panels (in the middle of mall walkways and outside malls)
• Transit

By End User

• Retail
• Real Estate
• Financial Services
• Government
• Automotive
• Others (Education, Healthcare, etc.)

By Location

• Bus Stations
• Malls & Facades
• Airports
• Taxi
• Movable Trucks
• Fuel Stations
• Trains/Metro
• Super Markets/Hyper Markets
• Departmental/Convenience Stores
• Highways & Bridges
• Roadside Lamp Posts
• Roadside Mupis

Here, Retail gained the major market share of the DOOH Advertising market during the historical years.

Middle East & Africa Digital Out-of-Home Advertising Market Development:

• 2022: ELAN Media signed an agreement with Waterfront Family Destination for developing digital-out-of-home advertising for Place Vendôme Qatar
• 2021: Hypermedia & DigitAll, developed a fully customizable DOOH media experience for its more than 800 strategic partners & clients

Geographical Analysis:

By Country

• The UAE
• Saudi Arabia
• Oman
• Qatar
• Egypt
• Morocco
• Others

Among all the countries, Saudi Arabia held a major share in the Middle East & Africa Digital Out-of-Home Advertising market in historical years.

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