According to MarkNtel Advisors study the Global Water Purifier Market size is estimated to grow at a CAGR of around 10.8% during the forecast period, i.e., 2024–30.

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Key Findings of the Study: Water Purifiers market

Global Water Purifier Market Driver:

Increasing Water Pollution – Over the years, countries like India, China, Canada, Mexico, etc., have undergone rapid urbanization and economic expansion, resulting in the contamination of water bodies. This pollution had consequences not only on the environment but also on public health and general well-being. As water bodies become more contaminated with pollutants, chemicals, and pathogens, there has been a growing concern among the population about the safety of their drinking water. This heightened awareness of water contamination has driven individuals to seek effective methods to purify their water, resulting in the adoption of water purifiers.

Global Water Purifier Market Challenge:

Limited Awareness Regarding the Benefits of Water Purification Technologies in Rural Areas – Despite growing awareness, knowledge about waterborne diseases and the benefits of purification technologies still varies across demographics. This "knowledge gap" has been severely hindering the adoption of water purifiers, especially in rural communities and low-income groups. In rural areas, traditional beliefs and practices like boiling water are seen as sufficient, despite their limitations in addressing specific contaminants.

Similarly, low-income groups prioritize affordability over understanding the long-term health benefits of clean water. Even within urban populations, varying levels of education and access to information create disparities in awareness. This lack of awareness leads to a reluctance to invest in water purifiers, hindering market penetration across several demographics across the globe.

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Scope of the Report and Water Purifiers Market Segmentation:

By Type

• Point-of-use Filters- Market Size & Forecast 2019-2030, Thousand Units & USD Million
  • Under the Counter Filters- Market Size & Forecast 2019-2030, Thousand Units & USD Million
  • Counter Top Filters- Market Size & Forecast 2019-2030, Thousand Units & USD Million
  • Pitcher Filters- Market Size & Forecast 2019-2030, Thousand Units & USD Million
  • Faucet-mounted Filters- Market Size & Forecast 2019-2030, Thousand Units & USD Million
  • Others (Wall Mounted Filters, Shower Filter, etc.) - Market Size & Forecast 2019-2030, Thousand Units & USD Million
• Point-of-entry Filters- Market Size & Forecast 2019-2030, Thousand Units & USD Million

By Technology

• Reverse Osmosis (RO) - Market Size & Forecast 2019-2030, Thousand Units & USD Million
• Ultraviolet (UV) - Market Size & Forecast 2019-2030, Thousand Units & USD Million
• Gravity Based- Market Size & Forecast 2019-2030, Thousand Units & USD Million
• Others (Ultrafiltration (UF), RO+UV+UF, etc.) - Market Size & Forecast 2019-2030, Thousand Units & USD Million

By End User

• Residential- Market Size & Forecast 2019-2030, Thousand Units & USD Million
• Commercial- Market Size & Forecast 2019-2030, Thousand Units & USD Million

By Portability

• Non Portable- Market Size & Forecast 2019-2030, Thousand Units & USD Million
• Portable- Market Size & Forecast 2019-2030, Thousand Units & USD Million

By Capacity

• 5 L- 8 L- Market Size & Forecast 2019-2030, Thousand Units & USD Million
• Above 8 L- Market Size & Forecast 2019-2030, Thousand Units & USD Million

By Sales Channel

• Direct Sales- Market Size & Forecast 2019-2030, Thousand Units & USD Million
• Online- Market Size & Forecast 2019-2030, Thousand Units & USD Million
• Retail- Market Size & Forecast 2019-2030, Thousand Units & USD Million

The demand for reverse osmosis (RO) water purifiers is surging, driven by an increased awareness of water contamination and the desire for comprehensive purification solutions.

Water Purifiers Market Development:

• In 2024: Kent RO System announced plans to enter the US market, in which it will manufacture water purifiers in collaboration with Black & Decker in India and ship them to the US market.
• In 2023: Unilever Plc launched the Pureit Revito series of water purifiers, which allows consumers to save up to 70% of the water and also infuses the purified water with essential minerals like calcium and magnesium.

Geographical Analysis:

By Region

• North America
• South America
• Europe
• The Middle East & Africa
• Asia-Pacific

Asia-Pacific holds a major share of the Global Water Purifier Market.

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