Eventbrite has launched a new integration to automatically promote its concerts and music festivals to Spotify’s audience of more than 100 million music fans. By leveraging Spotify’s music and concert discovery algorithm, the partnership will help music event producers connect with the fans most likely to attend their shows.

Spotify will now recommend Eventbrite events to listeners based on their music preferences and alongside their favourite artists and albums, in addition to emailing an artist’s followers when new tour dates are posted. These highly personalised recommendations will also help listeners discover new music they love and relevant concerts on Spotify’s Concerts tab.

Eventbrite research has found that 42% of people discover new artists and bands through streaming services like Spotify, and half of these fans go on to purchase tickets to see those artists live. With the new integration, Spotify listeners can complete their ticket purchase on Eventbrite in two quick taps — no login or captcha required.  Since every additional step costs 10% in conversion on average, this smooth checkout experience will reduce overall drop-off and dramatically increase ticket sales for artists and promoters.

The combined power of Spotify and Eventbrite will help independent music venues and festivals continue to grow their businesses, just like Spotify has helped so many independent artists grow their fan base.

Reaching consumers with the right event in the right place at the right time is incredibly powerful in terms of helping organisers move more tickets. Eventbrite, which takes a radically open approach to event discovery, continues to join forces with industry-leading partners to help people discover events they wouldn’t have otherwise known about. In addition to Spotify, Eventbrite currently has distribution partnerships with Facebook, Bandsintown and Songkick.

Learn more about how Eventbrite can help you grow your music event.