According to MarkNtel Advisors study the Global Digital Marketing Market size was valued at USD 780 billion in 2023 and is estimated to grow at a CAGR of around 11.1% during the forecast period, i.e., 2024-30.

Access Free Sample Report - https://www.marknteladvisors.com/query/request-sample/digital-marketing-market.html

Key Findings of the Study: Digital Marketing market

Global Digital Marketing Market Driver:

Rise in Internet Connectivity Rates - The widespread adoption of the internet has fundamentally transformed how people connect, communicate, and access information globally. With an ever-expanding number of internet users worldwide, businesses have started considering digital marketing a crucial strategy to effectively reach their target audiences.

The increasing rates of internet penetration have broadened the potential customer base, empowering marketers to utilize various online platforms like social media, news websites, email marketing, and websites to connect with users and promote products and services.

Consequently, this evolution has reshaped the marketing landscape, leading businesses to allocate more resources to digital marketing initiatives to maintain competitiveness in the digital era. Furthermore, the surge in mobile internet usage has contributed to market growth, with mobile devices emerging as a primary medium for internet access and content consumption. This trend opens up new opportunities for businesses to engage with consumers on the go, emphasizing the significance of adapting marketing strategies to cater to the mobile audience.

Global Digital Marketing Market Challenge:

High Cost of Digital Market Advertising Limits the Adoption in Small & Medium Scale Organizations – Digital marketing involves several activities like digital marketing campaigns, pay-per-click activities, etc., which makes these services relatively costlier than traditional advertising services. As a result, small-scale & medium enterprises that seek to opt for cost-effective offline services like handouts, newspapers, etc., have limited adoption of these services, thus hindering the Global Digital Marketing market. Moreover, to promote their products to the audiences, these enterprises tend to follow the conventional approach and run their marketing campaigns offline by distributing pamphlets, consequently limiting the market expansion.

For more detailed information about the Digital Marketing market report, click here – https://www.marknteladvisors.com/research-library/digital-marketing-market.html

Scope of the Report and Digital Marketing Market Segmentation:

By Digital Channel

  • E-Mail Marketing - Market Size & Forecast 2019-2030F, USD Million
  • Search Engine Optimization (SEO) - Market Size & Forecast 2019-2030F, USD Million
  • Interactive Consumer Website- Market Size & Forecast 2019-2030F, USD Million
  • Online Display Advertising - Market Size & Forecast 2019-2030F, USD Million
  • Blogging and Podcasting- Market Size & Forecast 2019-2030F, USD Million
  • Social Networking Market - Market Size & Forecast 2019-2030F, USD Million
  • Mobile Marketing – Market Size & Forecast 2019-2030F, USD Million
  • Viral Marketing - Market Size & Forecast 2019-2030F, USD Million
  • Digital OOH Media - Market Size & Forecast 2019-2030F, USD Million
  • Online Video Marketing- Market Size & Forecast 2019-2030F, USD Million
  • Others (Content Marketing, Affiliate Marketing, etc.) - Market Size & Forecast 2019-2030F, USD Million

By End Users

  • Retail & E-Commerce- Market Size & Forecast 2019-2030F, USD Million
  • Automotive- Market Size & Forecast 2019-2030F, USD Million
  • IT & Telecom - Market Size & Forecast 2019-2030F, USD Million
  • Government- Market Size & Forecast 2019-2030F, USD Million
  • Banking, Financial Services and Insurance (BFSI)- Market Size & Forecast 2019-2030F, USD Million
  • Healthcare- Market Size & Forecast 2019-2030F, USD Million
  • Media and Entertainment- Market Size & Forecast 2019-2030F, USD Million
  • Others (Education, Food & Beverage, etc.)- Market Size & Forecast 2019-2030F, USD Million

By Organization Size

  • Small & Medium- Market Size & Forecast 2019-2030F, USD Million
  • Large- Market Size & Forecast 2019-2030F, USD Million

The media and entertainment sector primarily requires digital marketing services for promoting films, songs, etc.

Digital Marketing Market Development:

  • Leading digital marketing and design firm Cuker and well-known pizza company Wild Mike's Ultimate Pizza forged a strategic alliance in January 2023. Through this partnership, Wild Mike's web presence and digital marketing initiatives will be transformed, propelling the company to new heights in the cutthroat pizza industry. Under the terms of the agreement, Cuker will use its knowledge of e-commerce, web design, and digital marketing to create a state-of-the-art online platform for Wild Mike's Ultimate Pizza.
  • Leading marketing experience company Rise Interactive (Quad) announced in July 2023 that it is expanding its clientele by adding Nielsen-Massey Vanillas, a national producer of the best pure vanilla and flavors in the world, to its growing list of customers who choose the company's integrated marketing offering to help them rethink their brand-building efforts and drive sustainable growth. Periscope and Rise Interactive are the creative and digital agencies that work with Rise Interactive. The business victory involves brand and creative creation, which will be bolstered by the performance marketing skills of Quad's digital agency, Rise Interactive, under the direction of Periscope, the award-winning creative agency of Quad.
  • To improve its extensive range of site development and digital marketing solutions, TopSpot Internet Marketing, a top digital marketing business, added corporate and industrial video production to its list of services in August 2021. The company hopes to provide its clients a strong platform to engage people and convey strong brand messages with this calculated approach. With the addition of corporate and industrial video production services, TopSpot can now offer visually stunning, expertly produced videos that are customized to meet the specific requirements of each client.

Geographical Analysis:

By Region

  • North America
  • South America
  • Europe
  • The Middle East & Africa
  • Asia-Pacific

North America holds a significant market share in the Global Digital Marketing market due to the prevalence of several end-user industries in the region.

Note: If you require specific information not covered in the current report, we can provide it through customized option

Why choose Us?

MarkNtel Advisors is a leading consulting, data analytics, and market research firm that provides an extensive range of strategic reports on diverse industry verticals. We being a qualitative & quantitative research company, strive to deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, and individuals, among others.

For Media Inquiries, Please Contact:

Call: +1 628 895 8081 | +91 120 4278433

Email: sales@marknteladvisors.com

Sales Office: 564 Prospect St, B9, New Haven, Connecticut, USA-06511

Corporate Office: Office No.109, H-159, Sector 63, Noida, Uttar Pradesh-201301, India