Influencers, influencers, everywhere!

As we covered in section one of our Complete Guide to Selling Out Food & Drink Festivals, influencers can be a really powerful ally when it comes to promoting your food and drink festival, especially when you’re trying to reach new audiences and maybe don’t have a huge advertising budget.

To help you identify the right people to work with in promoting your festival, we’ve done the work for you, and dug deep into 3 premium influencer tools – Audiense, BuzzSumo and FollowerWonk – to find the UK’s most important food and drink Twitter users based on a range of different factors.

The Top 30

To compile the Top 30 list, we combined insights from Audiense, BuzzSumo and FollowerWonk, making this a robust, data-backed list based on numerous criteria.

In order to have made the Top 30 UK influencers on Twitter in food and drink, an influencer will have had to:

• Be ranked by BuzzSumo
• Have a Kred score of over 500
• Have a FollowerWonk social authority of over 50
• Not be a food and drink festival organiser, or a large corporate

We then ranked the list by Kred score (as measured by Audiense), followed by FollowerWonk’s social authority score to get to the Top 30.

While not a criteria for making the Top 30, everyone in the list:

• Has over 3,400 followers (with an average of 35,397)
• Tweeted over 3,500 times (averaging 26,352)
• Is active, with a minimum of 2 tweets per day (and an average of 15)

So with those facts in mind, let’s reveal…

Want to find even more influencers to reach out to and work with when promoting your food and drink events? Download the full guide for over 250 more influencers!