According to MarkNtel Advisors study the UAE Baby Care Products Market size is projected to grow at a CAGR of around 4.20% during the forecast period, i.e., 2024-30.
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Key Findings of the Study: UAE Baby Care Products market
The UAE Baby Care Products Market Driver:
Growing Consciousness Among Parents Regarding Infant & Toddler Care Products to Boost the Market: Owing to the growing concerns regarding infants’ delicate and sensitive skin, a growing number of parents are opting for baby care products, such as body washes, diaper creams, and baby wipes, which are made from plant-based and organic ingredients. Moreover, these products offer numerous benefits that help in treating skin allergies, discomfort, rashes, and other similar skin-related issues. Such instances are significantly boosting the UAE Baby Care Products market. Therefore, the surge in issues about the safety and well-being of infants is rapidly escalating the demand for baby and child-specific products in the UAE.
The UAE Baby Care Products Market Challenge:
Declining Birthrates in the UAE to Restrain the Demand for Baby Care Products: The fertility rate in the UAE has gradually declined over the past few years, owing to an increase in the diabetic population and the prevalence of Polycystic Ovary Syndrome (PCOS) among the female population of the UAE. According to Khoema data, the fertility rate for the UAE in 2022 was over 1.367 births per woman, a 0.94% decline from 2021.
In addition, according to the research conducted in 2022 by ART Fertility Clinics, which has medical centers across the GCC region, the global estimates of infertility are approximately 15 percent, and across the GCC, that are around 35 - 40 percent. The primitive reasons responsible for the decrease in birthrates are a sedentary lifestyle, a lack of physical exercise, and high-calorie diets, resulting in hormonal irregularities and ovulatory dysfunction, thereby increasing the risk of infertility. This has further led to a decline in the natality in UAE, thereby restraining the sales of baby and child-specific products in the country.
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Scope of the Report and UAE Baby Care Products Market Segmentation:
By Product Type
- Baby Skin Care – Market Size & Forecast, in USD Million
- Baby Moisturizer
- Baby Face Cream
- Baby Massage Oil
- Baby Sun Care– Market Size & Forecast, in USD Million
- Baby Hair Care – Market Size & Forecast, in USD Million
- Baby Shampoo
- Baby Hair Oil
- Baby Toiletries – Market Size & Forecast, in USD Million
- Baby Body Wash
- Baby Wipes
- Others (Nappy Rash Treatments, etc.)
Baby wipes products continued to make up the largest share of total childcare product sales in the historical years, even though baby and kid-specific products saw an overall improvement.
By Distribution Channel
- Retail Offline– Market Size & Forecast, in USD Million
- Grocery Retailers
- Convenience Retail
- Supermarkets
- Hypermarkets
- Non-Grocery Retailers
- Pharmacies
- Grocery Retailers
- Retail E-Commerce – Market Size & Forecast, in USD Million
By End Users
- Infants – Market Size & Forecast, in USD Million
- Toddlers – Market Size & Forecast, in USD Million
UAE Baby Care Products Market Competitive Landscape
- Johnson & Johnson Middle East FZ-LLC
- Laboratoires Expanscience Middle East
- Sara Marketing Co LLC
- Majid Al Futtaim Hypermarkets LLC
- ABC International Ltd
- GlaxoSmithKline Plc
- Forest Laboratories Inc
- Beiersdorf Middle East
- Himalaya Drug Co FZCO
- L'Oréal Middle East FZE
- Others (Sebapharma GmbH & Co KG, Laboratoires, Julphar Gulf Pharmaceuticals, etc.)
UAE Baby Care Products Market Development:
- In 2022, the Majid Al Futtaim Hypermarkets LLC, partnered with the First Abu Dhabi Bank (FAB) to launch a credit card called FAB SHARE Credit Card that would expand the earn ecosystem beyond Majid Al Futtaim malls and stores. The consumers would be able to use the earned points to spend on their shopping, comprising baby care products, groceries, dining, leisure, etc., in more than 3,500 stores across the UAE.
Geographical Analysis:
By Region
- Dubai
- Abu Dhabi & Al Ain
- Sharjah & Northern Emirates
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