At Eventbrite, we never cease to be astonishedby the creativity of the classes that instructors are holding nationwide.
From coding classes for 5-year-olds to Beyonce dance lessons, this crowd proves that any topic can be given a new spin.

Since word of mouth is such a vital marketing channel for classes, we decided to comb our classes database and share back 5 creative trends in classes we’re seeing that you can use to draw attention and boost attendance.

#1:  Seasonal Spin

• What:  Limited-time lessons centered around a particular holidays, occasions, or seasons
• Examples:  Romantic Valentine’s Day cooking classes, fall foliage photography classes, stargazing expeditions
• Pros:  Special occasion classes can be a great way to drive incremental business from people who wouldn’t typically attend a class.  These classes also provide an opportunity to craft unique, high-touch learning experiences that justify a higher registration fee
• Cons:  Since they are not focused on continued learning, special occasion classes may generate more one-time students than your regular classes

#2:  Mashup Classes

• What:  Classes that fuse two or more unrelated activities or topics, or that are held in an atypical setting
• Examples:  Winery yoga followed by a tasting and tour, cocktail lessons at a museum, Korean language plus cooking class
• Pros:  The unique nature of these classes make them naturally conducive to word-of-mouth marketing, so you’ll tap into social networks both online and offline.  You can also expand your audience to cater to more adventurous, experience-seeking personalities
• Cons:  Fusing two activities can be distracting or confusing if not handled correctly.  Close attention needs to be paid to the level of concentration required for each activity and the setting for the activity

#3:  Themed Experiences

• What:  Classes that teach a particular topic or skill that centers around a particular theme
• Examples:  50 Shades of Gray nail art classes, superhero acting classes, Beyonce dance class
• Pros:  Adding a theme can make classes more engaging, and is also a relatively easy way to change up a class without having to build new curriculum
• Cons:  Themes can be polarising — so pick wisely!  Consider polling your students beforehand to understand their interests

#4:  Rethought and Retaught

• What:  Classes that take a core topic that students might know about, but teach a different way to approach it
• Examples:  Rethinking design/marketing, reteaching the bible, brunch without borders (new ways to cook brunch)
• Pros:  You have the advantage of being able to leverage existing curriculum that students are interested in, and simply redo them in ways that are more engaging
• Cons:  From a marketing standpoint, this may be slightly less attention-grabbing than some other concepts

#5:  Enticing Series

• What:  Break a topic up into bite-sized sessions, or group relevant topics together as a cohesive series
• Examples:  Design, build, and install your home series, starting a business series, nutrition series
• Pros:  The progressive buildup of a series gives the student a clear path towards accomplishment, while making learning manageable
• Cons:  Busier students or professionals may not be able to commit to a full series

These are only just a few trends that you can apply to spruce up your classes — the possibilities are endless!  We hoped you enjoyed these ideas to add variety to your classes.