Choosing the right book fulfillment service with printing capabilities can be crucial for your book's success. Self-publishers of all kinds can take advantage of the outstanding customer support offered by a fulfillment house. Unlike print-on-demand services, which print books only after orders are placed, fulfillment houses allow you to print a reasonable number of copies in advance, ensuring they're ready for immediate shipment. Print-on-demand can affect your profitability and lead to delays, making your customers wait for their orders due to print queues – and people today expect very quick shipping.

With the right fulfillment company integrated into your eCommerce system, you can ship orders the same day they're received. In today's market, where large online retailers have set high expectations for fast shipping, delays can leave a negative impression. Opting for on-demand printing, with books sent several days after an order due to such queues, can hinder your competitiveness. Additionally, partnering with a regular printer offers more publishing options. Relying on print-on-demand may lead to a generic look that doesn't highlight your uniqueness—something essential for setting yourself apart.

Fortunately, there's no longer a stigma attached to self-publishing; it's now largely regarded based on the quality of your book. Numerous content preparation specialists can assist you, bringing invaluable industry experience to your project, even if this is your first endeavor. Collaborating with professionals ensures you produce a book that meets high standards, making you more competitive. It's important to set clear goals for your book before publication. Remember that a significant portion of books—around 80 percent—are still read in printed form despite technological advancements.

Consequently, high-quality book printing should be a top priority. Full-service printers offer a range of options, such as custom trim sizes and embossed covers, which can help your book stand out in the market and convey its value to potential buyers. It's essential to align your book's presentation with its genre while also distinguishing it from competitors. Finally, pricing is key; setting the right price can enhance perceived value, while low pricing might lead to skepticism about your book's worth. Success requires finding the "sweet spot" and making your book compare well to its competitors.