Get your social media up and running for your new start-up business. This course provides an overview on how you can start to promote your business online. We will review all the different social media platforms that are available and evaluate them, so you are able to determine which one are the most appropriate for your business and start to build your social media strategy. This session will cover: - Defining your Purpose: understand what you are using social media for and develop goals/aims to implement into your marketing plan - Identifying your Target Audience: have a clear understanding of who your target market is and analyse their demographics - Selecting your Platform: Have an overview of what social media platforms are available (Facebook, Twitter, LinkedIn etc.) and evaluate which are most appropriate for your business Eligibility: Apply for your place today - and our team will be in touch to complete a registration form with you including evidence of your eligibility. This programme is open to people living in the Liverpool City Region (Liverpool, Sefton, Knowsley, Wirral, St Helens, or Halton) or Greater Manchester and is funded by the European Social Fund. Questions? Please contact us at hello@thewo.org.uk or 0151 706 8111 Tickets for this event will close at 10 am on Tuesday 7th February. This session will be led by business advisor Rhian Quammie.