The ANA Masters of Marketing Conference will feature innovative strategies from top CMOs and brands to meet customer needs, drive growth, and inspire change. Attendees can network, enjoy entertainment, and hear success stories. Remote participation is also available through the Grip app, which uses AI to facilitate networking. The ANA Events app provides access to conference information and networking features. The Association of National Advertisers (ANA) is the United States' largest trade association for leading marketers. Founded in 1910, the ANA represents more than 20,000 influential brands, including Fortune 500 companies, small businesses, and nonprofit organizations. The ANA's mission is to "advance the interests of marketers and promote the responsible use of marketing to grow brands and businesses." The organization does this by providing its members with a wide range of resources and support, including: Research and insights: The ANA conducts and publishes research on a variety of marketing topics, such as consumer trends, media effectiveness, and measurement. This research helps marketers make better decisions and drive business growth. Events and training: The ANA hosts a variety of events and training programs throughout the year. These events provide marketers with the opportunity to learn from industry experts, network with peers, and stay up-to-date on the latest trends and best practices. Advocacy: The ANA advocates for the interests of marketers before Congress, state legislatures, and regulatory agencies. The organization also works to promote responsible marketing practices and protect the rights of consumers. The ANA is also a leading voice on important issues facing the marketing industry, such as diversity and inclusion, sustainability, and brand safety. The organization is working to create a more equitable and sustainable marketing industry that is aligned with the values of consumers. Here are some specific examples of the ANA's work: The ANA developed the ANA Marketing Capabilities Framework, a comprehensive framework that helps marketers assess their skills and capabilities and develop a plan for improvement. The ANA launched the ANA Center for Brand Purpose, a dedicated resource for marketers who want to build brands with purpose. The ANA is a founding member of the Trustworthy Accountability Group (TAG), an industry initiative to combat fraud and protect consumers in the digital advertising ecosystem. The ANA is a leading advocate for diversity and inclusion in the marketing industry. The organization launched the ANA ALL IN initiative to promote racial and ethnic equity in marketing and advertising. The ANA is a valuable resource for marketers at all levels. The organization's research, events, training, and advocacy help marketers stay informed, develop their skills, and grow their businesses.