Happy Monday everyone! We hope you had a great weekend.

As always we are helping ease you back into the working week with a round-up of last week’s main event industry news, including any interesting stories and insights that can help you improve yourself, your company, or your events.

Enjoy!

EVENT NEWS

UK nightclub visits fall by a quarter in five years [The Guardian]

Last week we shared a report detailing the fall of nightlife in London. This week we’re sharing The Guardian’s article on how UK nightclub visits fall by a quarter in five years, resulting in closure of half of UK venues. This is a worrying statistic, especially for music promoters who rely on music venues to host their events.

MARKETING

How #CMWorld Tweets Reached More than 45 Million Users in 4 Days [Keyhole]

The creation of a unique hashtag for an event is nothing new but how you use that hashtag to reach more than 45 million users in under four days is. Take a look at #CMWorld’s story on how they achieved this.

How Twitch is making live video safe and lucrative for advertisers [The Media Briefing]

The discussion on how to integrate live video with events has been on a lot of event organiser’s minds this year. But many people forget that live video has been around for a lot longer than Snapchat, Periscope and Instagram stories; Twitch has been doing this for years. In this article you’ll see how Twitch is making live video safe and a lucrative channel for advertisers.

PRODUCTIVITY

How to Deliver Difficult Feedback to People [Eventbrite Blog]

It’s safe to say that part of being British is the need to avoid confrontation or awkwardness. This means giving someone difficult feedback can be very hard indeed. Not anymore! We’ve created this post to help you deliver feedback without breaking a sweat.

Secrets Of People With All The Time In The World [Fast Company]

There are some people we see at work and can’t help but question ‘how do they do it?’ No matter how busy they are, they seem calm and collective. This article shows you how they are dealing with their time, and maybe more importantly, how they view time.

TECHNOLOGY

Twitter’s new relaxed character count limits have finally arrived [Mashable]

It’s finally here! We’ve waited what seems a lifetime for this update to go live but Twitter’s character count limit has now been relaxed.

Why Snapchat’s Spectacles May Succeed Where Google Failed [Forbes]

For some of you, the news of Snapchat creating wearables is news in itself. This article talks in more depth about Snapchat’s ‘Spectacles’, as well as seeing why these may succeed where the Google Glass failed.

IN OTHER NEWS…

Quality Street removes one of its oldest sweets after customers complain there are too many toffees [Telegraph]

This news has brought the nation to its knees! First Brexit, then GBBO, and now Quality Street does this to us! They have removed the toffee deluxe from the collection due to many complaints of the variety box containing too much toffee. Let us know if you were pro-deluxit or anti-deluxit.