Happy Monday everyone! We hope you had a great weekend.

As always we are helping ease you back into the working week with a round-up of last week’s main event industry news, including any interesting stories and insights that can help you improve yourself, your company, or your events.

Enjoy!

EVENT NEWS

New Research Reveals Who the most Valuable Music Festival Fans Are [Eventbrite UK]

Our new, exclusive report surveyed over 500 music festival goers in the UK. The findings have identified a specific segment that is driving growth in the UK market. We’ve called these the ‘Super Fans’. Check out our report to learn about these superfans and how you can attract them to your event.

Does the event industry show enough “intelligence”? [Meetpie]

This article discusses whether the event industry is doing enough to show the industry’s significance to the business world, and just how much the events industry is contributing to the economy. Do you think enough is being done?

MARKETING

Twitter to open up Moments feature to all users [econsultancy]

With the recent launch of Instagram Stories, it seems Twitter has reacted by announcing Twitter’s ‘Moments’ feature will soon be open to all users. As activity, and the numbers of users, continues to stall on Twitter, is this a last dash to try and keep people on the platform and increase it’s relevance?

The Battle for the Olympic Hashtag [Event Manager Blog]

Looking to jump on the Olympic bandwagon? You may want to check out the restrictions in place before you share any images, use certain hashtags, or thinking of creating gifs. The post above shows you some of the restrictions in place and ways you can get involved without breaking them.

Free Ice Cream Delivered by Uber, Promoting UberEats [Evening Standard]

Competing against delivery companies such as Deliveroo and Just Eat, we see Uber’s annual free ice cream day is no longer about promoting Uber, but instead UberEats, the recently launched food delivery service. Many people have been sharing their free ice cream pics on social, but is this enough to win people away from the competition? If you received one of the free ice creams, let us know your thoughts!

PRODUCTIVITY

10 Ways You Can Harness the Olympic Spirit to Achieve Your Goals [Eventbrite UK]

With the Olympics well underway, we thought we would take a look to see how you can harness the Olympic spirit to achieve your goals.

TECHNOLOGY

The Sport of the Future [Quartz]

If you haven’t heard about drone racing, you soon will! This is the sport of the future, the sport that could increase the sale of VR headsets and a sport that brings technology to the forefront.

IN OTHER NEWS…

The 1900 Paris Olympic Games had the most bizarre events imaginable [Business Insider UK]

Keeping the Olympic theme alive, make sure you check out this video showing some of the bizarre Olympic events from the 1900 Olympic games. Let us know which you found the most strange!