Happy Monday everyone! We hope you had a great weekend.

As always we are helping ease you back into the working week with a round-up of last week’s main event industry news, including any interesting stories and insights that can help you improve yourself, your company, or your events.

Enjoy!

EVENT INDUSTRY NEWS

Rio 2016 opening ceremony a mix of pared patriotism and climate concern [The Guardian]

Last week saw the start of the 2016 Rio Olympics, with all eyes on the opening ceremony. With a somewhat turbulent buildup, the world has questioned what themes we will see during the opening ceremony, and whether spend would be reduced, due to the discussions on wealth and poverty surrounding the Rio Olympics. What did you think of the opening ceremony?

Edinburgh festivals: how they became the world’s biggest arts event [The Conversation]

Another year brings another month of one of the world’s biggest arts events. If you’re wondering just how the Edinburgh Fringe Festival attracts so many attendees year after year, you’ll find all the information you need in this article, including sponsorship, investment and future proofing.

Bristol Zoo to hold a second Pokémon Go event [ITV News]

Last week we shared Peterborough Arena’s announcement that they were banning Pokemon Go at their venue. This week, we see a venue embracing the recent craze by inviting Pokemon Go players to come along and play at Bristol Zoo. This is a great example of a company using the craze to raise its profile and income.

PRODUCTIVITY

Give Up Command And Control — It Kills Productivity [Forbes]

Micromanagement has long been a dirty word in the business world, and in this piece we find exactly how this style of managing can kill productivity.

TECHNOLOGY

How VR could have you walking in circles in future without knowing it [Tech Crunch]

One of the questions that always comes up when discussing VR is in regards to movement limitations. This issue may have just been solved as you will see in the video in this article.

MARKETING

The Complete Guide to Audience Engagement [Eventbrite UK]

How do you get audiences to engage? A question asked by many an event organiser. Well we’ve asked a number of event experts to tells us what they do to ensure their audiences are engaged pre-, during and post event.

Instagram Launches Instagram Stories: What They Are, How They Work and How Brands Can Use Them [Buffer]

Last week, Instagram introduced Instagram Stories to the world. If you’re wondering how to use it and how you can use this for your business, Buffer have you covered.

How to Prevent Your Best Clients From Leaving (And Stop the Endless New Business Cycle) [Hubspot]

Many businesses focus on new customers, with very little focus on retaining existing clientele. Hubspot share with us some of the key ways to prevent your best clients from leaving.

IN OTHER NEWS…

An Oasis drinks lover, says he will do anything for free Oasis…what comes next is amazing [Twitter]

What started out as a fan saying they would do anything for some free Oasis, has turned into some PR gold, as Oasis offered the individual free Oasis if they would wear the above T-shirt everyday for a month. The offer was accepted, the T-shirt printed and sent, and so the human advert was born for Oasis. But it didn’t stop there! Oasis have been inundated with fans saying they would do the same for some free Oasis. You only need to check out the conversation string attached to the tweet above to see how popular this campaign has been. Something unplanned, off-the-cuff, with a very low budget, is engaging so many Oasis fans.