Happy Monday everyone! We hope you had a great weekend.

Once again we are helping you ease back into the working week with a round-up of last week’s main event industry news, including any interesting stories and insights that can help you improve yourself, your company, or your events.

Enjoy!

EVENT INDUSTRY NEWS

Bumper shortlist announced for Event Technology Awards as number of submissions increase by 50% [Event Industry News]

We’ve all seen the use of event technology increase over the years, and here we have more proof with an impressive 50% increase in in submissions for the Event Technology Awards. If you don’t think event technology has a place in your event, you may want to reconsider your approach.

London is still open for business despite Brexit: Mayor launches #LondonIsOpen campaign [Evening Standard]

With London still being the top location for events in the UK (and Europe), it is great to hear that the recently elected Mayor of London, Sadiq Khan, has declared that London is still open for business despite Brexit. #LondonIsOpen sends out the message to international businesses that there will always be opportunities for commerce in the capital.

Center Parcs survey reveals ‘serious lack of time’ spent outdoors by office workers [Conference News]

Not so much a shocking statistic, as most of you will be glued to your desks as you read this, but Center Parcs conducted research that shows office workers do not spend enough time outside. 15% spent no time outside whatsoever during work, and 51% stated the only time they did was during lunch or during their commute in. Could this be the spark needed to create conferences and business events outside?

PRODUCTIVITY

The Ultimate Guide to Copywriting for Events [Eventbrite UK Blog]

Copywriting isn’t just about words, it’s about numbers, too. The right copy can drive ticket sales and boost your bottom line. This comprehensive guide will show you how to write copy that inspires readers to visit your event page, buy tickets, and invite their friends.

10 Uncomfortable Deeds That Will Make You More Successful [Entrepreneur]

If you are striving for success, you need to be able to do things you won’t necessarily enjoy. This article includes such uncomfortable deeds as getting up early, speaking to new people, and practicing public speaking amongst other tasks. You may dislike these, but the results can make it worth all your effort in the end.

MARKETING

The Role of Emotions in Shareable Content: An Analysis of 100 Viral Reddit Images [Hubspot]

Evoking emotions has long been used in marketing. In this article Hubspot analyse 100 viral Reddit images to see just how important emotions are in relation to sharable content.

10 Pop-up Strategies that Yield Lasting Impressions [Event Marketer]

Experiential marketing is a great way to get your business in front of new customers, and pop-ups have always been a great way to do this. Event Marketer takes a look at 10 different pop-up campaigns and highlights the successes that you can take and add to your own pop-up ideas.

Why I Unsubscribed 83,000 Emails (and Think You Should, Too) [Conversion XL]

Our inboxes are forever growing with emails we don’t read, from subscribing to newsletters we don’t even remember signing up for. If you see a distinct decline in open rates or click-throughs, and a spike in unsubscribes, it may be time to take a leaf out of Conversion XL’s book, and start unsubscribing emails from your mailing list and go back to the drawing board.

AND IN OTHER NEWS…

How the World’s Most Popular Emoji Inspired an Interactive Pop-Up Exhibit [BizBash]

The use of emoji’s has exploded these last few years; we just can’t get enough of them! So much so that Pepsi created a pop-up event all about emojis for World Emoji Day (and yes, World Emoji Day really does exist!)

What news did you find most useful (or interesting) last week? Share them in the comments below!