The Joy

The Joy – is the first ecosystem for the consumers and providers of wellness and beauty treatments. Using the services of The Joy, one can book the arrival of the practitioner to any place (your home, your workplace or the hotel) as well as make an appointment in a beauty salon or spa. The Joy provides freelancers and salons with orders, while consumers on the other hand get high quality beauty services at a time and place that is suitable for them. Advertisers can place targeted offline and online advertisements, and companies can arrange promotional campaigns and get big data statistics within the platform.

The main goals of The Joy are to: help every single customer have a convenient, profitable way of ordering wellness and beauty services; make logistics and financial planning simpler and cheaper for every practitioner and salon owner; increase brand awareness and business efficiency along with providing new marketing channels; provide access to an innovative advertising platform and increase one’s sales with The Joy. The Global Wellness Institute estimated the wellness and beauty market at $3,7 trillion, which is about 5% of the world GDP. The North and South America beauty market encompasses more than 750 000 thousand beauty salons, spa and barber shops. (IBIS World). In Great Britain beauty salons are opened more often than any other business, implying the annual net gain of 10% or 626 beauty salons (Royal Mail’s Address Management Unit). According to the opinion poll held in Germany, today more than 70% of respondents are ready to book beauty services delivered to their home. However, there is no single platform today, where customers could both order services on-demand as well as book a salon appointment online for a certain time. Even those very few on-demand services and salon aggregators do not provide enough features to clients, practitioners or salon owners.