Kinguin is creating this new gaming ecosystem by transforming its platform to a completely decentralized model. This newly devised marketplace derives its power from its blockchain foundation and smart contract architecture. Gamers everywhere will enjoy a marketplace made transparent, autonomous, and above all, open by blockchain technology.

Game publishers and communities will no longer be forced to rely on third-party platforms to process virtual goods transactions. Gamers who previously encountered slowness, opaque fund flow, and high transaction fees will find a better alternative in Kinguin.io -- an open marketplace. Krowns, our native blockchain-based cryptocurrency, streamlines the buying and selling of virtual products and scores of other related problems.

Blockchain technology changes the concepts of ownership for game-related digital assets. Through smart contracts and reward mechanisms, Gamers can control and access game-related transactions at unprecedented levels. New revenue streams form because new capabilities like the immutable store of ownership make them possible. To that end, we are forming a trustless (requiring no trust because documentation is for every transaction readily available and cryptographically verifiable) peer-to-peer network on a truly global scale.

We believe that the Kinguin blockchain approach can fundamentally transform the entire gaming ecosystem, allowing more new Gamers to enter while allowing experienced Gamers to profit from their expertise. This model is proven to work in most traditional sports. Professionals introduce people to the idea of the sport, then used equipment makes sports more affordable so that new people begin to play. And as more people get involved, the market for coaches and experts grows. Similarly, the audience for watching professional Gamers increases with more players, creating a continually expanding ecosystem. In this model, we will see how Esports professionals, gaming streamers, and content providers grow with their audiences.

In the United States, this exact model played out for women’s soccer (football). Entertaining professionals made people want to watch. Then inexpensive gear made it possible for more young people to play. As these players got more involved in the sport, they hired coaches to help them improve rapidly. And finally, they wanted to watch the professionals play both in person and on TV, a process which culminated in three World Cup victories for the country and an elevated level of play and viewership worldwide.