Our take

In Insure.com’s 2023 Best Insurance Companies survey Safeco scored well in the categories of renewals and policy offerings. 

As a subsidiary of Liberty Mutual, Safeco has solid financial backing. Like its parent company, Safeco doesn’t make its rates available through Insure.com’s third-party data source, Quadrant. Rates are crucial in our rating system, so the editors could not rank Safeco. However, it remains a notable company.

Below is Insure.com’s review of the company. It’s based on third-party metrics and an in-depth survey of insurance customers. Find the full methodology here, including an explanation of our survey scores.

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How Safeco scores for customer satisfaction

Of the Safeco customers who responded to our survey, 78% said they were satisfied or highly satisfied with the company. However, most companies surveyed had results in the 80th or 90th percentile.

Although J.D. Power’s Auto Insurance survey doesn’t rate companies on a national level, instead rating by region, we averaged out Safeco’s score across the areas in which it was rated. That average came out to 825/1,000, just below the average of 834.

How Safeco scores on ease of service

Of the Safeco customers who responded, 72% rated the company highly for the ease of getting the service they need. Safeco’s parent company – Liberty Mutual – and USAA scored highest in this category. 

How Safeco scores on policy offerings

When it comes to policy offerings, Safeco is one of the best: 89% of customers surveyed said they were satisfied or highly satisfied with the company’s offerings. While it didn’t beat every other company on our survey, it’s a solid score. USAA came out on top in this category.

Would current customers recommend Safeco to others?

Customers would, without question, recommend Safeco to their friends and relatives. In the survey, 94% of customers said they’d recommend the company to others. Erie and Travelers had the top score in this category – but Safeco wasn’t far behind.

How trustworthy is Safeco?

When asked if they trust their insurance company, only 65% of customers said they did – but most companies received scores in the 70th and 80th percentiles.

Do Safeco customers plan to renew?

Yes, with 94% of respondents said they would renew their auto insurance with Safeco. That’s not the highest score in the survey, but still a good number. Erie and USAA topped this category.

Safeco car insurance coverages

• Car
• Motorcycle
• RV 
• Classic car
• ATV/Off-road vehicle
• Golf cart and low-speed vehicle

Safeco additional insurance policies

• Homeowners
• Renters
• Condo
• Landlord
• Home warranty
• Umbrella
• Pet
• Identity recovery
• Commercial insurance
• Boat and watercraft

Safeco car insurance coverage options

• Liability
• Personal injury protection/medical payments
• Uninsured/underinsured motorist
• Collision
• Comprehensive
• New vehicle replacement
• Rental car reimbursement
• Accident forgiveness

Discounts

• Claims-Free cashback: Get 2.5% of your policy premium for every six months you are claim free.
• Diminishing deductible: Deductible goes down each year a claim isn’t filed.
• RightTrack: A discount program for safe drivers.

Company background

Safeco was founded in Seattle, Washington, in 1923, and the company is still headquartered there to this day. Safeco is a consolidated version of the former company name, Selective Auto and Fire Ensurance Company.

The company was acquired by Liberty Mutual in 2008, but Safeco still offers personal insurance policies through independent agents.