With Chatbots becoming a popular trend and essential for eCommerce platforms, nearly 40% of users prefer chatbot interactions worldwide. Companies such as Amazon have this feature which allows customers to get instant information related to their online purchase.

Many eCommerce platforms have started to integrate chatbots on their website. eCommerce chatbot integration helps business owners to assist their customers and generate leads for their marketing campaigns.

Definition of a Chatbot

A chatbot is your virtual assistant that converses with you to answer your questions. You would have encountered these chatbots on eCommerce or educational platforms. Chatbots is a software programme which is trained to respond like a human.

For an eCommerce platform chatbots are used to help customers in comparing products, collecting feedback or providing information. Its effectiveness can be measured by its response time and relevance of information.

How do they use this feature? It’s by using eCommerce Chatbot Integration. Integration is a third-party tool which helps businesses use a certain feature on their website. By having a chatbot on their website, customers are open to making purchases with a chatbot’s help.

3 Common Chatbot Types

1) AI powered: Chatbots can mimic a human being and personalize the chat based on its previous interaction. They learn from each interaction to respond like a human.

2) Rule based: They’re trained to answer basic questions and are extremely task specific. They have predefined triggers that transform them into actions.

3) Hybrid: With a combination of both the chatbots, a hybrid chatbot is trained to answer complex queries with predefined rules.

5 Benefits of chatbots

Chatbots provide numerous benefits to eCommerce platforms such as -

1) Brand Awareness
By showing customers that you care about their concerns, you’re likely to have greater customer satisfaction. With the right words and tone, they’ll be as if they’re taking to an actual human being.

2) Enhanced Customer Engagement 
Advanced AI chatbots can help in increasing your customer’s trust and loyalty. They can help your customers with their entire shopping experience by providing relevant information and offering new products.

3) Sales Automation
If you’re confused or need more information about a product, chatbots help in making comparison or explaining a product feature. They can also help in offering discounts and guide customers with the checkout process.

4) Post Sale Support
eCommerce chatbot integration allows chatbots with post sale support such as order issues, refunds and shipping delays. These tasks can be automated and can increase customer lifetime value.

5) Customer Feedback Collection
After a chatbot has helped you with your shopping experience, they often ask you to rate them out of 5 or 10 stars. By collecting this information, it helps businesses make improvements in communication and meet customer expectations.

By using an eCommerce chatbot integration, you’ll be able to gain all these benefits for your business and have an edge over your competitors.

How to choose an eCommerce Chatbot Integration?

Chatbotsare a special type of program with nuances and for the need for a proper setup and training. What’s the process of choosing the right eCommerce integration services for your business? Here are 5 simple steps -

Step 1: Define the goal and functionality
Before investing in a bot software, you should know the type of chatbot you’d want for your business. What features do you want to add? What integrations should it support? Write down your business goals the chatbot is supposed to solve. Also consider the pricing and the ease of integration you’d want in your chatbot.

Step 2: Research your vendors
Some agencies will offer a free trial for the chatbot services they offer. Take this opportunity to explore which matches your business values the most. Don’t hesitate to consult an eCommerce web development company if you feel overwhelmed! You’d want a tailored product for your business, and you shouldn’t compromise on the price.

Step 3: Train and test the chatbot
The good news are that not all chatbots require training. Rule based chatbots only require a set of rules or triggers that they must follow. Artificial Intelligence driven chatbots, however, require more data to teach them how to interact with customers. By testing your chatbots, you’ll get a fair idea on how it can be improved further.

Step 4: Launch Chatbot Analytics
Chatbot analytics tools can be built in or be installed by a third-party application. Depending on what choice you've previously picked, the next stages may vary. From determining the essential metrics, organizing data to enabling data visualization, these chatbot analytics will help you improve your eCommerce chatbot.

Step 5: Monitor performance and optimise
Following launch, the chatbot must be constantly monitored and improved to stay up with technological advancements and client expectations. Using genuine user-bot interactions can help your shop. By continuing to improve your chatbot based on the analytics, brand loyalty and customer retention will increase.

Wrapping Up
Having an eCommerce chatbot for your business is essential, as it plays a vital role in expanding your business. We also learnt that by leveraging an eCommerce Chatbot integration automates a majority chunk of your work. As mentioned in the blog, an eCommerce software development Company are experts who specialize in this field and you can consult them.

OrangeMantra is one such company. There’re one the leading AI Chatbot Development Company in India. With several years of experience up their sleeve, they’ve worked with well-known brands. OrangeMantra has a team of skilled professionals who are well versed with the latest technologies. To know more, get in touch with them now!