California, the nation's largest auto market, took a significant step by voting to prohibit the sale of new gasoline-powered vehicles. This impacts the competitive market and raises questions about automakers' strategies to engage consumers and ensure their readiness. The Marketing Automotive Conference 2023 (MAC23) is the auto marketing industry's premier event for top automotive marketers to connect, learn, and share best practices. The conference will be held on November 16, 2023 at the Los Angeles Convention Center in Los Angeles, California. The theme of MAC23 is "The Future of Automotive Marketing." The conference will focus on the latest trends and developments in automotive marketing, including: The impact of new technologies, such as electric vehicles and autonomous driving, on automotive marketing The rise of digital marketing and how to use it to reach and engage automotive consumers The importance of data-driven marketing and how to use it to make better marketing decisions The role of storytelling in automotive marketing and how to create effective marketing campaigns MAC23 will feature keynote speakers, panel discussions, breakout sessions, and networking opportunities. The conference will also feature an exhibit hall where attendees can learn about the latest products and services from industry partners. MAC23 is a valuable opportunity for automotive marketers to stay up-to-date on the latest trends and developments in the industry, to learn from experts, and to network with colleagues. The conference is also a great place to find new ideas and inspiration for your own marketing campaigns. Why is the Marketing Automotive Conference 2023 important? The automotive marketing industry is constantly evolving, and it is important for automotive marketers to stay up-to-date on the latest trends and developments. MAC23 provides a platform for automotive marketers to learn from experts, to share best practices, and to network with colleagues. The conference is also a great place to find new ideas and inspiration for your own marketing campaigns. Who should attend the Marketing Automotive Conference 2023? MAC23 is open to all automotive marketing professionals, including: Marketing directors Brand managers Digital marketing managers Social media managers Creative directors Media planners And more How to register for the Marketing Automotive Conference 2023 Registration for MAC23 will open in August 2023. To register, please visit the Marketing Automotive Conference website. I hope this information is helpful. Please let me know if you have any other questions.