WWE Ties Up With Fox Entertainment to Go Big on NFTs

The Blockchain Creative Labs division of Fox Entertainment has inked a deal with the WWE to launch a new line of NFTs. Just in time for Survivor Series, WWE and Bento Box Entertainment announced today the launch of a new line of NFTs in a multi-year deal with Blockchain Creative Labs.
Launched earlier this year by Fox Entertainment, Blockchain Creative Labs previously released an NFT line based on the popular singing competition, The Masked Singer, earlier this month. Like those NFTs, the WWE collectibles are also on the Eluvio blockchain.
In June, Fox Entertainment announced it had invested $100 million in its new blockchain division. The WWE NFT drop is the first one from Blockchain Creative Labs that is based on a property not owned by Fox Entertainment. The WWE entered into a five-year media and broadcasting deal with Fox in 2018.