Our Search Engine Optimization Specialists are responsible for analyzing data and driving SEO strategy to optimize client websites to be discoverable via search engines. SEO Specialists focus on the technical side of ****** analyzing audit results to develop strategies in order to increase traffic to a website while also conducting various test methods in design, layout, and advertising techniques.

SEO Specialists are tasked with keeping up-to-date on trends within the industry and applying that knowledge in our day-to-day activities. This position will be responsible for regular communication with internal teams, providing strategy to ultimately drive our clients' traffic and conversions while adhering to SEO best practices.

Our ideal candidate will have in-depth knowledge of keyword research, technical SEO best practices, and the behaviors of search engines. They can quickly understand and support initiatives that will contribute to the goals and success of client campaigns.

SEO is an ever-changing landscape. We need our specialist(s) to be continuously learning and adapting. The ideal candidate is a thought leader, someone who will bring new ideas to the table, and spread a passion for data and SEO throughout the team.

They will not only guide individual client campaigns but also continually help us refine our processes and services to maximize scalability. If you’re inquisitive, data-driven, solution-oriented, and enjoy digital marketing - you’ll love this position!

Essential Duties

Resolve technical SEO issues uncovered during website audits to improve overall site health and performance
Research SEO keywords to utilize throughout our clients' websites
Analyze website traffic reports, linking structures, codes, and content to be able to make smart recommendations to increase website traffic, the number of quality leads, and conversion rates
Identify quality back-links opportunities for our client's websites to improve their search engine ranking
Set measurable goals that demonstrate improvement in marketing efforts
Monitor monthly and yearly performance metrics to understand SEO strategy performance
Collaborate with colleagues to manage our client's SEO strategy
Complete optimization tasks and possess a strong understanding of Technical SEO including:
Website Architecture
301 Redirects
Proper Canonicalization
High-quality, relevant link-building
Robots.txt and sitemap.xml best practices
Spam referral filtering
Website conversion rate optimization
Required Skills

Comfortable analyzing high volumes of data on a daily basis
Ability to work within a team and independently
Strong understanding of SEO best practices
Working knowledge of Google Analytics, Google Search Console, and Google Tag Manager
Working knowledge of WordPress and other content management systems
Capable of digital marketing tools such as Ahrefs, Moz, Semrush, SpyFu, etc.
General knowledge of HTML and CSS
Preferred, Not Required Skills

Google Analytics Certification
Google Ads Certifications
HubSpot Certifications
Advanced HTML5 and CSS3
Basic understanding of JS
Customer service experience
Managing and implementing PPC campaigns